Product Marketing Manager (gn) full-time/part-time (hybrid)

Prodct Marketing Manager (gn) fll-time/part-time (hybrid)

Yor job at DKV Mobility? As part of a leading Eropean BB platform for on-the-road payment soltions, yo will work in an exciting environment. Or tasks are defined by or Prpose: To drive the transition towards an efficient and sstainable ftre of mobility. We offer yo nmeros opportnities to help shape the mobility of tomorrow in a dynamic and agile environment. Or approximately ,7 employees throghot Erope are nited by a common passion: to give their best every day for or cstomers in more than 5 contries. Tre to or claim: Yo drive, we care. Become part of or diverse, dedicated and niqe team!

What yo can expect

• Yo are the central marketing point of contact for defined prodcts and prodct areas in the DACH region as well as in international markets.
• Yo are responsible for the marketing and positioning of yor prodcts throghot the entire cstomer jorney.
• Yo design and plan integrated marketing campaigns for lead generation.
• Yo develop and implement go-to-market strategies and manage national and international prodct lanches from planning throgh to sccessfl market introdction.
• Yo analyze cstomer needs and continosly define, prioritize, and frther develop relevant target grops, byer personas, and se cases.
• Yo translate prodct benefits and niqe selling propositions (SPs) into compelling, target adience-oriented marketing messages.
• Yo plan, manage, and optimize online and offline marketing activities and identify opportnities for cross-selling and pselling.
• Yo conceptalize, create, and manage prodct-related content, sch as webinars, email campaigns, white papers, and sales enablement materials.
• Yo ensre consistent prodct commnication and positioning across all relevant channels and markets.
• Yo work closely with prodct management, sales, corporate commnications, and other internal stakeholders.
• Yo monitor relevant prodct marketing KPIs and derive optimization measres from the reslts.
• Yo select external service providers and agencies, commission them, and coordinate their collaboration to ensre the sccessfl implementation of marketing activities.

What makes yo stand ot

• Yo have several years of relevant professional experience in prodct marketing or BB marketing, ideally in an international environment.
• Yo bring solid experience in developing and implementing go-to-market strategies as well as planning and spporting prodct lanches.
• Yo have a strong nderstanding of cstomer needs, target adiences, and cstomer jorneys, and can translate these into compelling SPs and marketing messages.
• Yo have experience in the conception, implementation, and optimization of target grop-specific marketing and commnication activities.
• Yo work in a data-driven and KPI-oriented manner and have a strong nderstanding of marketing performance and the continos optimization of marketing activities.
• Yo demonstrate strong project management and stakeholder management skills and have experience collaborating with prodct management, sales, and external partners.
• Yo are characterized by a high level of ownership, exection strength, and a strctred way of working in a dynamic environment.
• Yo are flent in both German and English.

Regardless of age, gender, origin and sexal identity and orientation. Severely disabled applicants will be given preference if eqally qalified.

This position can be fll-time or part-time (min. 3h/week).

Many of or employees work part-time or in flexible working models.

DKV Mobility is looking for the best talents and knows that these are not always available on a fll-time basis.

Why DKV Mobility? Here are five good reasons...

At DKV Mobility, we are team players - becase we are only sccessfl together! #teamofteams

Yo shold feel welcome with s from the very beginning!

We've been growing for abot 9 years

How we do it? We keep adapting or prodcts and bsiness model to meet changing cstustomer needs. That's how we stay mobile and master every challenge the ftre holds.

There are also many other good reasons to work at DKV Mobility. For example, we offer yo comprehensive company health management, parent-child offices (from 3) and spport yo in leasing yor eBike throgh or partner Jobrad!

We attach great importance to work-life balance.

We stand for the compatibility of family and career! That's why we offer flexible working hors and family-friendly working time models. In addition, we rely on a balanced mix of on-site meetings and home office.

We spport yo in yor development

We offer yo optimal conditions to familiarize yorself so that yo can qickly find yor way arond and become a part of the team! To frther yor personal development, we offer yo access to a modern learning environment - independent of time and location. This way yo can also face the challenges of tomorrow!

We are committed to a net-zero ftre

After reaching or Green Pledge climate target in 3 by redcing carbon emissions in or own bsiness operations by 5.4% compared to the base year 19, we set orselves ambitios net-zero climate targets. The targets have been validated by the Science Based Targets initiative. By 5, DKV Mobility commits to reach net-zero greenhose gas emissions across the vale chain from a base year. Yo want to take climate action? Follow s on or road to net-zero.

We are a certified employer

Or employees trst s. As an employer, we reglarly receive awards from independent instittes, e.g. as Top Employer Germany and as Great Place to Work!

Did yo know that we have received several awards as an employer in recent years?