product marketing manager in iGaming

Описание:

BGaming is a globally recognized game development studio that creates online casino games for operators, streamers, and players worldwide.

Задачи:

Craft and evolve product positioning, ensuring a consistent brand voice and communication strategy across all channels; Design and execute Go-to-Market strategies for new game releases and sustain momentum for existing successful titles; Develop marketing collateral highlighting the USPs of games for casino operators, affiliates, and key industry stakeholders; Leverage data to optimize game promotion funnels; Track, analyze, and improve CPA, LTV, ROMI, and Retention metrics; Evaluate the impact of marketing campaigns on GGR; Partner with Sales, Business Development, PR, and Product teams to translate market insights into product enhancements and promo campaigns; Cultivate and manage relationships with influencers, affiliates, agencies, and other external partners; Test new acquisition channels, seek new partnerships, and execute marketing initiatives that drive measurable business impact.

Требования:

2+ Years of experience in product marketing, brand management, or growth marketing specifically within the iGaming industry; Proven track record of successfully launching and promoting products with measurable business results; Deep understanding of GTM strategies, monetization models, promotional mechanics, and player retention techniques; Hands-on experience managing multi-channel campaigns, including performance, influencer, and affiliate marketing; Passion for gaming, strong commercial awareness, and deep understanding of global iGaming trends; Advanced Russian and English; Nice to have: Proficiency in Google Analytics, SEMrush, Microsoft Power BI, and other analytics platforms.

Условия:

Work from home, the office, or a mix of both; 100% Paid vacation and sick days, plus extra days off; Medical insurance and mental health support; BCoins for internal rewards and fun perks; Budget for professional development, certifications, and language courses; Hackathons, team events, and parties; Kids’ camp for BGamers’ families; Referral program with rewards.