Product Marketing Manager (m/f/d)

Product Marketing Manager (m/f/d)

Böblingen

Advantest Europe GmbH

Aufgabe

• Drive product definition from a market perspective, translating customer requirements and application challenges into differentiated SiConic platform solutions.
• Shape the SiConic platform strategy by combining customer insight, market trends, and business impact (including ROI considerations).
• Provide structured input to Product Management for roadmap and feature prioritization based on market and application requirements.
• Define and communicate competitive positioning and value propositions for SiConic solutions.
• Represent Product Marketing in cross-functional development teams, ensuring alignment between market needs and product implementation, compelling business case and pricing, and lead customer validation.
• Develop introduction strategies for new solutions in close alignment with Sales and Business Development.
• Consult senior management on market trends, customer validation strategies, and new application opportunities.
• Establish and manage strategic ecosystem partnerships to enable differentiated end-to-end solutions.

Qualifikation

• University degree in Electrical Engineering, Computer Science (or equivalent). Several years of experience in silicon validation or test and/or experience in Marketing / Product Management (or equivalent).
• Profound understanding of electronic solutions (HW/SW) and their development processes and tools.
• Proven customer experience – breaking into new market segments and user groups.
• Attitude to win – oftentimes requiring hands‑on problem solving.
• Structured approach to problem analysis and problem solving.
• Excellent interpersonal skills to work in cross‑functional and global environment.
• Strong communication and presentation skills. Ability to discuss technical and business solutions directly with industry leaders.
• Fluent English skills combined with an interest in travel (approx. 20%) to maintain relationships with customers and other Advantest sites in Asia, U.S. and Europe.
• Preferred: Relevant experience in Semiconductor business.
• Experience with Semiconductor, EDA, Design, Design Verification, Silicon Validation, Test and Measurement, or Semiconductor Manufacturing flow.
• Experience in strategic planning.
• Leadership in cross‑functional teams.
• Fluent German language skills.