Product Marketing Manager (m/f/d)

In this role you drive product marketing from a market perspective, translating customer needs into differentiated SiConic platform solutions. You shape platform strategy by blending customer insight, market trends, and ROI considerations. You provide market-driven input to roadmaps, define competitive positioning, and lead cross-functional alignment to build compelling business cases and pricing. You develop introduction strategies with Sales and Business Development and explore strategic ecosystem partnerships. You travel to engage customers and global Advantest sites as needed.

• Define market-driven product requirements input for roadmap and feature prioritization
• Shape platform strategy using customer insight, market trends, and ROI considerations
• Define competitive positioning and value propositions for SiConic solutions
• Represent Product Marketing in cross-functional teams to align market needs with product implementation
• Lead customer validation and build compelling business cases and pricing
• Develop go-to-market introduction strategies in collaboration with Sales and Business Development
• Advise senior management on market trends and new application opportunities
• Establish and manage strategic ecosystem partnerships to enable end-to-end solutions

• University degree in Electrical Engineering or Computer Science (or equivalent)
• Several years of silicon validation or test experience or marketing/product management experience
• Strong understanding of HW/SW development processes and tools
• Proven customer-facing experience entering new market segments
• Hands-on problem solving mindset and structured analytical approach
• Excellent cross-functional collaboration and communication skills
• Fluent English; willingness to travel ~20%
• Experience engaging with industry leaders and ability to discuss technical and business solutions

• cross-functional collaboration
• excellent communication
• problem solving
• silicon validation or test
• HW/SW development processes and tools
• EDA, Design Verification, Silicon Validation, Test and Measurement (from preferred qualifications)