Product Marketing Specialist / Manager (m/f/d)

Stellenbeschreibung:

Location

Overview

We’re looking for a new colleague to join our fast-growing Simon-Kucher Engine team as a Product Marketing Specialist / Manager. Simon-Kucher is a global consultancy that unlocks growth with purpose. We help clients optimize their marketing, sales, and pricing strategies, turning insight into action and delivering measurable commercial impact. Simon-Kucher Engine is our digital products business, combining deep commercial expertise with technology and AI to help clients solve complex commercial challenges and achieve sustainable growth.

Responsibilities

Define a clearly positioned marketing plan for the Engine product portfolio, collaborating with the Marketing team and key stakeholders.
Plan and execute marketing initiatives, coordinating with Product teams and global/specialist marketing teams on campaigns, customer-facing assets, events, account-based marketing initiatives, and social media activities, ensuring alignment across teams and consistent execution.
Partner closely with Product Managers throughout the product lifecycle, helping shape positioning, value messaging, and go-to-market plans for new features and product releases based on customer insight, market research, and competitive analysis.
Establish clear objectives and KPIs for all marketing activities, monitor performance, and translate insights into recommendations that continuously improve campaign effectiveness and go-to-market execution. Use research skills to study and understand industry trends, key competitors (pricing, new features, etc.) and market developments.
Support and conduct win/loss analyses to understand product strengths and weaknesses.
Develop sales enablement materials and customer-facing content that help internal teams communicate Engine's value proposition effectively.
Build strong working relationships across Engine product teams, global and regional marketing teams, and specialist marketing functions, driving clarity, alignment, and delivery in a collaborative, cross‑functional environment.

Qualifications

Bachelor’s or Master’s degree in marketing, business, communication, or related field.
Two or more years’ experience in product marketing, product management, or B2B SaaS marketing, preferably within a software company.
Understanding of B2B SaaS sales channels and professional services marketing.
Strong project management skills and experience.
Excellent written and verbal communication and presentation skills.
Ability to multitask and plan effectively, delivering results with accuracy and attention to detail.
Independent work style and ability to collaborate with in‑house experts.
Fluency in English and German.

What Makes Us Special

Advance your career with exciting professional opportunities and an entrepreneurial spirit.
Work on projects that focus on growth and have a positive impact.
Voice your unique ideas in an open and integrity‑based culture.
Opportunity to work from abroad (workation).
Feel at home with enthusiastic colleagues and a strong team spirit.
Extensive training curriculum and learning programs (e.g., LinkedIn Learning).
Holistic feedback and development processes (e.g., 360‑degree feedback).
Live and work abroad in one of our international offices.
Benefits such as hybrid working, daycare allowance, corporate discounts, and wellbeing support (e.g., Headspace).
Break areas with healthy snacks and beverages.
Frequent employee events, World Meeting, and Holiday Party.

About Simon‑Kucher

As a trusted commercial advisor focused on unlocking better growth, we combine deep consulting expertise and technology to scale lasting impact. We optimize every lever of commercial strategy – product, pricing, innovation, marketing, and sales – based on what customers want and value. With over 40 years of monetization experience, we are recognized as the world’s leading commercial growth and pricing specialist. simon-kucher.com

We believe in building a culture that embraces diversity, equity, and inclusion, creating an environment where our people feel valued and can be themselves. This culture allows us to grow faster, innovate, and create better outcomes for everyone – our people, our clients, and our business.