Regional Director of Sales

• Develop and execute strategic regional sales plans to increase occupancy and revenue
• Coach and mentor community-level sales teams to improve performance and close ratios
• Use data analytics and market intelligence to assess trends, identify opportunities, and optimize sales strategies
• Build and maintain referral relationships with professional partners and local influencers
• Analyze competitor positioning and proactively address market challenges
• Lead with a compassionate, mission-driven approach aligned with Watermark’s core values
• Collaborate with operations, marketing, and corporate leadership to align regional goals with company objectives

Requirements

• Bachelor’s degree in Business, Marketing, Communications, or related field required; Master’s preferred
• 5+ years of progressive sales leadership experience in senior living or healthcare
• Demonstrated success managing multi-site sales teams and exceeding performance metrics
• Excellent communication, presentation, and negotiation skills
• Willingness to travel approximately 50% within the assigned region
• Reside within Eastern or Central USA
• Proven ability to develop and implement complex sales strategies with measurable results
• Track record of creating and expanding professional referral networks and partnerships
• Strong analytical skills with experience leveraging CRM systems, KPIs, and market data
• High-level proficiency in consultative selling and closing high-value contracts
• Experience managing and developing high-performing sales teams across multiple locations
• Deep understanding of senior living, healthcare referral systems, and competitive dynamics
• Passion for helping seniors and families make informed, life-enhancing decisions

Core Competencies

Demonstrates expertise in developing and executing strategic sales plans within the senior living and healthcare sectors, leveraging data analytics and market intelligence to drive occupancy and revenue growth. Proven ability to lead and mentor multi-site sales teams while building strong referral networks and partnerships.

Highest-signal resume keywords

• Sales Leadership
• Data Analytics
• Consultative Selling
• Referral Network Development
• Team Management

ATS Optimization Keywords

Hard Skills

• Sales Strategy Development
• Performance Metrics Management
• CRM Systems Proficiency
• Market Data Analysis
• Negotiation Skills

Soft Skills

• Communication Skills
• Presentation Skills
• Coaching and Mentoring
• Compassionate Leadership

Certifications & Qualifications

• Bachelor’s Degree
• Master’s Degree (Preferred)

Industry Keywords

• Senior Living
• Healthcare
• Referral Systems
• Market Intelligence
• Competitive Dynamics