Regional Field Marketing Specialist (m/f/d)

What will you do

As a Field Marketing Specialist , you will be responsible for executing marketing programs that support business growth across Germany & CEE for our HVAC-R portfolio, including brands such as York and Sabroe . Working closely with sales teams, channel partners, and the wider EMEA marketing organization, you will help bring marketing campaigns and events to life and ensure strong local market engagement.

This role is ideal for someone who enjoys a hands‑on environment, is highly organized, and excels at managing and executing marketing campaigns and events with attention to detail.

This role is offered on a 12-month fixed-term basis to provide maternity leave cover.

How will you do it

Local Execution with Business Impact

• Execute and localize marketing campaigns and programs to support lead generation, pipeline growth, and business objectives.
• Plan and deliver customer events, trade shows, webinars, and partner activities, ensuring high-quality execution and budget adherence.
• Collaborate closely with sales teams and internal stakeholders to align marketing activities with business priorities and maximize campaign effectiveness.
• Coordinate marketing activities across the region, including vendor, agency, and partner management where required.
• Track, analyze, and report on campaign and event performance while supporting the execution of regional marketing initiatives across Germany & CEE.
  

Funnel-Focused Performance

• Ownend-to-end campaign execution , from planning to performance analysis.
• Monitor, analyze, and optimize marketing funnels; ensuring every tactic is tied to measurable outcomes (MQLs, SQLs, pipeline contribution).

Global Collaboration, Local Relevance

• Collaborate withglobal marketing squads to localize and land strategic campaigns in the region, ensuring cultural and market relevance.
• Provide feedback and insight to global teams on customer behavior, market trends, and competitive activity.

Field Enablement & Sales Alignment

• Partner with the sales team to supportsales enablement and event execution.
• Deliver content and tools tailored to local buying behaviors and customer needs.

What we are looking for

Required

• 3+ years of progressive experience in B2B marketing,
• Strong event planning and project management skills, with the ability to coordinate and execute events of varying sizes and complexity
• Hands-on experience withdigital marketing , campaign execution, and lead generation tactics.
• Understanding ofsales funnels , campaign metrics, and marketing automation tools.
• Ateam player with a performance mindset ; driven by impact, not ego.
• Skilled in cross-functional collaboration with sales, product, and global marketing teams.
• Fluent inGerman and English

Preferred

• Fluency in French language
• Experience in B2B in industrial setting

This role is offered on a 12-month fixed-term basis to provide maternity leave cover.

Automated translation:

Was werden Sie tun?

Als Field Marketing Specialist sind Sie für die Umsetzung von Marketingprogrammen verantwortlich, die das Geschäftswachstum in Deutschland und CEE (Mittel- und Osteuropa) für unser HVAC-R-Portfolio unterstützen, einschließlich Marken wie YORK und Sabroe . In enger Zusammenarbeit mit Vertriebsteams, Vertriebspartnern und der EMEA-Marketingorganisation tragen Sie dazu bei, Marketingkampagnen und Veranstaltungen erfolgreich umzusetzen und eine starke Marktpräsenz vor Ort sicherzustellen.

Diese Position ist ideal für eine Person, die gerne operativ arbeitet, sehr gut organisiert ist und Marketingkampagnen sowie Veranstaltungen mit hoher Detailgenauigkeit plant und umsetzt.

Wie werden Sie dies tun?

Lokale Umsetzung mit geschäftlichem Mehrwert

• Umsetzung und Lokalisierung von Marketingkampagnen und -programmen zur Unterstützung der Lead-Generierung, des Pipeline-Wachstums und der Geschäftsziele.
• Planung und Durchführung von Kundenveranstaltungen, Messen, Webinaren und Partneraktivitäten unter Sicherstellung einer hochwertigen Durchführung und Einhaltung des Budgets.
• Enge Zusammenarbeit mit Vertriebsteams und internen Stakeholdern, um Marketingaktivitäten an den geschäftlichen Prioritäten auszurichten und die Wirksamkeit von Kampagnen zu maximieren.
• Koordination von Marketingaktivitäten innerhalb der