Regional Sales Lead, DACH - Land

As Regional Sales Lead for the DACH region, you own market presence and revenue for Helsing's Land domain across Germany, Austria, and Switzerland, with Germany as the primary market. You shape the sales strategy, secure government and industrial partnerships, and translate military needs into commercial outcomes. You will work closely with product, engineering, and programme teams to drive opportunities through the full sales cycle, while navigating national security vetting. This role offers the chance to influence defence tech adoption at scale and contribute to democratic protection.

• competitive salary
• relocation support
• learning allowance
• health & wellness benefits
• gym membership
• monthly social allowances

• Develop and execute a DACH sales strategy to meet revenue targets for the Land domain
• Build and manage a robust regional sales pipeline and forecast procurement timelines
• Cultivate relationships with key government and military authorities across DACH
• Lead full sales cycle from value proposition to negotiation and close with cross-functional teams
• Monitor procurement trends and regulatory dynamics to inform leadership decisions

• Track record in defence sales or business development with complex, multi-stakeholder deals
• Active network within BMVg and BAAINBw with access to land forces decision-makers
• Deep understanding of German defence procurement, CPM, budgeting cycles, and testing/certification processes
• Fluent in German and English, able to translate technical solutions for military audiences
• Willingness to travel extensively across DACH and Europe
• Eligibility for national security vetting

• Trust-building with senior stakeholders
• Strategic thinking and market insight
• Clear written and verbal communication
• Defence procurement processes and budgeting cycles
• Customer Product Management practices in defence context
• Experience with trials, demonstrations, and proposal development