Regional Trade & Live Marketing Manager EMEA

Your mission

As Regional Trade & Live Marketing Manager EMEA, you translate Hemro's global trade and live marketing strategy, set at HQ in Zürich, into growth across Europe, the Middle East and Africa. You turn every trade activation and event in your region into a growth opportunity, combining creativity, performance and collaboration with our teams, distribution partners and direct-to-consumer channels. Professional and Home are both in your scope.

What you will do

Trade Marketing

• Translate the global trade marketing strategy into regional plans tailored to market and channel needs, driving strong sell-in and sell-out performance.
• Roll out and adapt HQ's omnichannel toolkits and trade programmes in the region, from POS materials to digital trade assets, ensuring consistent brand execution.
• Plan and run regional trade and performance marketing campaigns across D2C and partner channels, with clear KPIs and optimisation for measurable business impact.
• Lead joint annual regional planning with key stakeholders.
• Support partners with tools, training and tailored marketing support to accelerate market success.

Live Marketing (Events)

• Own the regional live marketing calendar within the global framework set by HQ.
• Deliver Hemro's presence at selected trade shows in the region end to end, from concept and agency briefing to on-site delivery and post-event amplification.
• Plan and deliver Hemro Owned Events in the region.
• Collaborate with selected distributors to run trade shows and coffee festivals according to the toolkit.

Cross-functional collaboration & insights

• Work closely with regional Sales, Product, Brand, Digital and eCommerce teams so every activation aligns with commercial goals and brand positioning.
• Feed market, competitor and event insights back to HQ to shape the global strategy and toolkits.
• Report KPIs per activity and manage your regional budget, agencies and suppliers.

Your profile

• 5+ years in trade marketing, channel or shopper marketing, or event marketing, ideally in specialty coffee, premium appliances, hospitality equipment or consumer durables.
• Proven experience running campaigns with distributors, retailers or key accounts, plus D2C or eCommerce exposure.
• Hands‑on event management from concept to execution, including trade‑show booths and owned formats.
• Commercial mindset: you think in sell‑in, sell‑out and ROI, not just reach.
• Fluent English; any other language is a plus.
• A genuine interest in coffee; barista or SCA experience is a bonus.
• Willingness to travel, including weekend events.

Our offer for you

• A newly created role with real ownership of a region and direct impact on revenue.
• A small, international team with short decision paths to HQ, Sales and Marketing leadership.
• Work with the leading brands in coffee grinding and a global specialty coffee community.