Retail Director Europe Central

We are looking for a Retail Director Europe Central (DACH, Eastern Europe, Benelux) to lead the performance of our Retail Stores across the European Central Cluster. The role focuses on delivering sustainable sales and profitability while ensuring a consistent, premium and inspiring shopping experience that brings the PUMA brand to life.

Responsibilities

• Drive sales, margin, and profitability while protecting and elevating the PUMA brand image.
• Identify and leverage growth opportunities through productivity improvements, quality enhancements, and cost control.
• Analyze customer profiles, buying behavior, local market trends, and competition to steer the business.
• Partner closely with Merchandising, Marketing and Visual Merchandising to respond to trends and unlock business potential.
• Ensure outstanding customer experience across all stores, fully aligned with PUMA’s values and service standards.
• Deliver consistently on operational KPIs and ensure adherence to all standard operating and customer service procedures.
• Actively contribute to strategic planning, budgeting and long‑term growth initiatives, including marketing and merchandising opportunities.
• Ensure transparency, communication and effective use of key data to support strong decision‑making.
• Build, inspire and lead high‑performing, accountable and service‑oriented teams across the region.
• Ensure compliance with all legal and operational requirements, including occupational health and safety within your area of responsibility.

Qualifications

• Extensive leadership experience (+15 years) in international retail management, ideally in a multi‑country environment.
• Strong commercial acumen with a proven track record of driving sales growth and profitability.
• Deep understanding of retail operations, store performance steering and customer experience excellence.
• Strategic thinker with a hands‑on, solution‑oriented mindset.
• Strong analytical skills with the ability to translate data into actionable insights.
• Proven ability to lead, develop and inspire large teams and senior retail leaders.
• Excellent stakeholder management and collaboration skills across functions.
• High level of ownership, resilience and flexibility in a fast‑paced environment.
• Strong communication skills in English; German is a plus.
• Passion for sport, lifestyle and the PUMA brand.

PUMA provides equal opportunities for all job applicants, regardless of race, colour, religion, national origin, sex, gender identity or expression, sexual orientation, age or disability. Equality for all is one of the core principles at PUMA and we do not tolerate any form of harassment or discrimination.