Retail Media Reporting & Insights Analyst

Responsibilities

• Centralize reporting domains across relevant media network channels
• Collaborate with agency partners to access channel level reporting
• Integrate performance KPIs and benchmarks from both onsite and offsite channels to deliver a comprehensive campaign-level view
• Make strategic recommendations based on performance analysis and consumer insights
• Aid in educating brand partners about the health and performance of a given campaign by layering qualitative and quantitative learnings
• Translate KPIs and benchmarks into actionable insights to support strategic shifts in media plans mid-flight
• Conduct ad-hoc analysis by pulling data from multiple sources including historical performance, trends, and benchmarking
• Support the socialization of performance insights across the enterprise and with brand partners
• Report on performance of digital marketing tests for leadership and communicate through email/ presentations; disseminate insights internally in aggregate across vendors and campaign-specific reports
• Foster Partnerships with Platform and Agency partners
• Actively communicate and collaborate with third party marketing ad operations partner to successfully access relevant data
• Develop and nurture relationships with agency partners to refine reporting outputs for all relevant channels

Requirements

• Bachelor's Degree in Statistics, Math, Finance, Economics
• 1-3 years of experience in Digital marketing and/or Media marketing
• Experience with Tableau (or related data visualization tool)
• Familiarity with / Knowledge of digital marketing KPIs (e.g. CPC, CAC, etc…)
• Knowledge of data mining / database structures - SQL knowledge preferred, but not required
• Experience with BI tools (e.g. Qlik, Power BI, etc.) preferred - R experience preferred, but not required