Sales Development Associate

Key Responsibilities

• Prospecting & Lead Generation: Research and identify target prospects within defined markets. Build and maintain prospect databases using sourcing and prospecting tools. Continuously identify new business opportunities and target accounts. Support pipeline development through strategic prospecting activities. Maintain organized prospect records and account information.
• Outbound Outreach: Execute outbound campaigns through email, phone, LinkedIn, and other outreach channels. Conduct cold outreach to generate interest and schedule meetings. Follow up consistently with prospects throughout the sales cycle. Build relationships with prospective customers through proactive engagement. Support ongoing outreach initiatives to generate qualified opportunities.
• CRM Management: Maintain accurate records of prospect activity and engagement. Update and manage opportunities within Pipedrive CRM. Track outreach performance and lead progression. Ensure pipeline data remains accurate and current. Maintain visibility into prospect status and next steps.
• Appointment Setting: Qualify prospects according to company criteria. Schedule meetings for leadership and sales representatives. Ensure qualified opportunities are properly handed off to internal stakeholders. Maintain communication with prospects throughout the scheduling process. Support meeting readiness and coordination activities.
• Sales Support: Assist with follow-up communications after sales meetings. Support pipeline management and lead nurturing activities. Collaborate with leadership on outreach strategies and messaging. Contribute to continuous improvement of outbound sales processes. Help maximize conversion opportunities throughout the sales pipeline.

Qualifications

Experience

• 2+ years of experience in SDR, BDR, appointment setting, or outbound sales roles.
• Experience conducting cold outreach and prospecting activities.
• Experience generating qualified meetings through outbound sales efforts.
• Experience maintaining and managing sales pipelines.
• Experience using CRM platforms, preferably Pipedrive CRM.
• Experience supporting lead nurturing and follow-up processes.
• Experience working within sales or business development environments.

Skills

• Strong prospecting and lead generation capabilities.
• Strong verbal and written communication skills.
• Strong CRM and pipeline management abilities.
• Comfortable using prospecting and data enrichment tools.
• Strong organizational and follow-up skills.
• Ability to manage multiple prospects and opportunities simultaneously.
• Strong attention to detail and recordkeeping accuracy.
• Ability to build relationships through outbound communication.
• Competitive and goal-oriented mindset.
• Highly proactive and self-motivated.
• Resilient and comfortable handling rejection.
• Strong accountability and ownership mentality.