Sales Director Beverage EMEA

As Sales Director Beverage EMEA , you will be the commercial engine driving the long-term growth and profitability of PPG's beverage packaging coatings business across the EMEA region. You will own and execute a commercial strategy that spans key account management, team leadership, pricing excellence, and innovation partnership.

This is a high-impact leadership role that sits at the intersection of strategy, sales execution, and cross-functional collaboration. You will report directly to the EMEA General Manager for Packaging and play a critical role in shaping the future direction of the business. The selected candidate can be home-based in any location in Europe and will travel +50% of working time to meet with customers and brand owners.

Key Responsibilities

• Develop and execute a comprehensive EMEA sales strategy for the beverage segment, targeting consistent above-market revenue growth year-over-year
  • Monitor market trends, competitive landscape, and customer dynamics to continuously refine go-to-market strategies
  • Lead the development of multi-year account plans that align customer needs with PPG's strategic objectives
  • Serve as the commercial bridge between customers and PPG's R&D teams, translating market needs into innovation priorities
  • Lead high-stakes commercial negotiations, contract renewals, and strategic business review
  • Work closely with Marketing, Technical Service, Supply Chain, Finance, and R&D to ensure seamless customer experience and business delivery
  • Lead pricing initiatives including list price management, surcharge strategies, and contract negotiations
• Drive expansion into underpenetrated markets and geographies within the EMEA region
  • Identify and capitalize on new business opportunities across existing and prospective accounts
  • Lead, coach, and inspire a dedicated team of Sales Managers across the EMEA region
  • Develop and maintain long-term customer partnerships that create mutual value and competitive stickiness

Requirements

• Educational Background in Business, Economics or a related field
• 10+ years direct sales experience, preferably with industrial manufacturing customers & large accounts
• Experience growing a “top of mind” brand and demonstrated the ability to influence, drive consensus, build trust/respect, and be sensitive to a variety of viewpoints
• An entrepreneurial skill with a focus on results and possess the ability to facilitate PPG’s short- and long-term strategies and execute against a strategic plan
• Strong communication skills and humbled confidence to gain the respect of internal and external constituencies are required
• A track record of attracting and retaining talented people and demonstrated success in working in cross cultural businesses and experience with global or regional enterprises
• Travel +50% across countries

PPG provides equal opportunity to all candidates and employees. We offer an opportunity to grow and develop your career in an environment that provides a fulfilling workplace for employees, creates an environment for continuous learning, and embraces the ideas and diversity of others. All qualified applicants will receive consideration for employment without regard to sex, pregnancy, race, color, creed, religion, national origin, age, disability status, marital status, veteran status, sexual orientation, gender identity or expression.

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