Sales Executive / Inside Sales Representative / Field Sales Representative

Generate new business and grow customer relationships through proactive outreach, product knowledge, and effective sales execution. Understand customer needs, recommend suitable solutions, and manage opportunities from initial contact through closing and handover.

Key Responsibilities

• Identify prospective customers through research, referrals, inbound enquiries, and outbound prospecting.
• Qualify opportunities by understanding customer needs, budgets, timelines, and purchasing processes.
• Present products or services through calls, online demonstrations, meetings, or site visits.
• Prepare quotations and proposals with accurate pricing, scope, and commercial terms.
• Follow up on enquiries, address objections, and negotiate within approved guidelines.
• Achieve agreed sales targets and maintain a sufficient pipeline of qualified opportunities.
• Record customer interactions, opportunity stages, and expected close dates in CRM systems.
• Provide sales forecasts and updates on progress, risks, and support needs.
• Coordinate orders and handovers with operations, delivery, and customer service teams.
• Maintain customer relationships and identify repeat purchase or account expansion opportunities.
• Monitor competitor activity and share customer feedback with relevant teams.
• Follow sales policies, approval procedures, and customer information handling requirements.

Role-Specific Responsibilities

• Sales Executive: Manage assigned customers, territories, or product opportunities, coordinating the sales process from prospecting through close.
• Inside Sales Representative: Conduct sales primarily through telephone, email, video meetings, and digital channels, managing inbound leads and outbound outreach.
• Field Sales Representative: Visit prospects and customers within an assigned territory, conduct on-site presentations, and develop local market opportunities.

Qualifications

• Relevant experience in sales, customer service, business development, or a related field; entry-level candidates may be considered where appropriate.
• Strong communication, listening, presentation, and relationship-building skills.
• Ability to understand customer requirements and explain product or service benefits clearly.
• Confidence handling objections and negotiating within defined authority.
• Good organizational skills and consistent follow-through.
• Basic numeracy and ability to prepare accurate quotations.
• Familiarity with CRM systems and office productivity tools.
• A target-focused, resilient, and collaborative approach.
• A relevant qualification in business, marketing, or a related field, or equivalent practical experience.
• For field roles, ability to travel regularly within the assigned territory and a valid driving licence where required.

Preferred Qualifications

• Experience achieving sales targets or converting qualified leads.
• Relevant product, industry, or market knowledge.
• Familiarity with prospecting tools, sales engagement platforms, or structured sales methods.
• Experience delivering product demonstrations or supporting account growth.
• Additional language skills relevant to the customer base.

Scope by Role

• Sales Executive: Owns assigned sales opportunities and customer relationships, with responsibilities determined by the business’s sales model.
• Inside Sales Representative: Drives sales through remote engagement and structured lead follow-up.
• Field Sales Representative: Drives sales through in-person customer engagement and territory coverage.