Sales Manager Central & Eastern Europe (M/F/D)

A leading international packaging manufacturer with applications across medical and pharmaceutical packaging is seeking an experienced Area Sales Manager to drive commercial growth across several Central and Eastern European markets. The role combines strategic business development, key account management and regional sales leadership, with responsibility for both existing customer relationships and new market opportunities.

Overview

A leading international packaging manufacturer with applications across medical and pharmaceutical packaging is seeking an experienced Area Sales Manager to drive commercial growth across several Central and Eastern European markets. The role combines strategic business development, key account management and regional sales leadership, with responsibility for both existing customer relationships and new market opportunities.

Responsibilities

• Develop and implement regional sales strategies to achieve revenue and profitability targets.
• Manage and grow relationships with key accounts whilst identifying and securing new business opportunities.
• Increase market penetration through effective cross-selling, upselling and portfolio optimisation.
• Analyse customer and market trends to identify commercial opportunities and support business planning.
• Lead sales forecasting, budgeting and annual business planning activities.
• Coordinate with channel partners, distributors and commercial representatives across the region.
• Build long-term customer partnerships through regular engagement and onsite meetings.
• Travel regularly throughout the assigned territory.

Candidate Requirements

• Degree-qualified in Business, Engineering, Life Sciences or a related discipline.
• Several years of experience in technical B2B sales, business development or key account management.
• Experience operating within packaging, speciality materials or similar industries.
• Commercially minded with strong negotiation, communication and relationship-building skills.
• Comfortable working independently while collaborating across international teams.
• Fluent English required; additional European languages would be advantageous.
• Experience using CRM and ERP systems within a sales environment.
• Strong organisational skills with a structured and results-oriented approach.