Sales Steering Manager

The Sales Steering Manager is responsible for developing and coordinating commercial programmes and promotional activities that drive sales performance across European markets. The role uses sales plans, performance insights and market requirements to identify where commercial intervention is required and translates these into targeted initiatives that support demand generation, conversion, volume achievement and sustainable business performance.

• Develop the European sales steering approach, defining the commercial levers and interventions used to support sales performance across markets, products and channels.
• Design and coordinate sales programmes and promotional activities in response to business objectives, market opportunities and performance requirements.
• Use sales plans, forecasts and business insights to identify volume gaps, demand opportunities and areas requiring commercial intervention.
• Develop promotional proposals including objectives, target customers, eligible products, mechanics, timing and expected commercial impact.
• Coordinate European-wide programmes while enabling appropriate market-level adaptation based on local performance, customer needs and competitive conditions.
• Partner with Finance and relevant stakeholders to evaluate programme economics, affordability and expected return before implementation.
• Coordinate with Marketing, Retail, Partner Operations, Product and local market teams to ensure promotional activities are effectively communicated and executed across customer-facing channels.
• Establish clear performance measures for sales programmes and work with Business Analytics to evaluate effectiveness, customer response and incremental commercial impact.
• Maintain visibility of active and planned commercial programmes across Europe, ensuring activities are coordinated and potential conflicts or overlaps are identified.
• Continuously improve sales steering approaches based on programme performance, market feedback and evolving business requirements.

【What we're looking for】

• Proven experience in sales steering, commercial strategy, sales programmes, commercial planning or a related role, ideally within automotive or another high-value consumer business.
• Strong commercial understanding with experience developing promotional activities, sales programmes or other commercial interventions designed to influence customer demand and sales performance.
• Strong understanding of the relationship between volume, demand, pricing, incentives, customer behaviour and commercial performance.
• Analytical and commercially minded, with the ability to use forecasts and performance insights to identify where intervention is required and determine appropriate actions.
• Experience developing business cases and evaluating the financial and commercial impact of promotional programmes.
• Strong programme management capability, with the ability to coordinate initiatives across multiple markets, products and channels.
• Strong stakeholder management skills with the ability to work effectively across Sales, Marketing, Finance, Product, Retail and local market teams.
• Comfortable balancing European consistency with different market conditions and commercial requirements.
• Proactive and comfortable operating in a fast-paced environment where market conditions and business priorities can change quickly.
• Fluent English required, Mandarin language proficiency is desirable to support effective collaboration with Global Headquarters in China.