Sales Strategy & Revenue Operations Lead (all genders)

Sales Strategy & Revenue Operations Lead (all genders)

Location: Cologne, Germany (or willing to relocate to Cologne or Berlin). Regular on‑site presence required.

Mission

Act as a strategic advisor to the CRO and senior leadership, translating the global go‑to‑market strategy into scalable, data‑driven execution across HRS’s core Central European market.

Impact

Drive consistency and transparency across the commercial organization by establishing clear operating standards, performance frameworks, and governance.

Key Responsibilities

Sales Process Excellence

• Design and implement standardized end‑to‑end sales processes from lead generation to deal closure and execution.
• Serve as a blueprint for local markets to foster sales professionalization and operational scalability.

AI‑Driven Revenue Optimization

• Drive the implementation of AI and automation to improve pipeline quality, forecasting accuracy, and sales productivity.
• Identify opportunities to optimize funnel conversion through data enrichment, automation, and predictive insights.
• Partner with leadership to embed AI‑driven decision‑making into commercial processes.

Performance Management & Forecasting

• Define and own a global KPI framework across all funnel stages.
• Build and continuously refine a reliable, data‑driven forecasting model.
• Drive forecasting cadence and alignment with senior commercial leadership.

Qualification & Methodology

• Deploy and continuously improve a globally unified lead qualification methodology (MEDDPICC).
• Ensure adoption through enablement, process design, and performance tracking.
• Analyze and benchmark sales progress across markets and teams.
• Identify improvement areas and derive recommendations for process changes or training initiatives.

Global Governance & Reviews

• Establish standards for global sales reviews at team, market, and corporate level.
• Lead structured market reviews with top management.
• Moderate a global exchange platform for best practices, market learnings, and competitor intelligence.
• Promote cross‑market learning and continuous improvement.

Strategic Market Support

• Provide quantitative insights and decision support to Managing Directors in local markets.
• Enable the definition of effective and data‑driven go‑to‑market strategies.

Requirements

• Proven experience in Revenue Operations within B2B SaaS or technology companies serving large enterprise customers.
• Strong understanding of complex, multi‑stakeholder, long sales cycles and enterprise GTM models.
• Demonstrated experience acting as a business partner to senior stakeholders (CRO, VP Sales, executive level).
• Track record in building and scaling sales processes, KPI frameworks, and forecasting models.
• Hands‑on experience with forecasting cadence, pipeline governance, and territory/quota planning.
• Experience leveraging automation and AI to improve revenue processes and decision‑making.
• Strong analytical mindset combined with a pragmatic, execution‑oriented approach.
• High credibility and ability to challenge and influence senior stakeholders.
• Proven ability to operate in international, cross‑functional, and fast‑paced environments.
• Fluent German (mandatory professional level) and English for global collaboration.

You succeed in the role if

• Forecast accuracy and pipeline transparency significantly improve across markets.
• Sales performance becomes measurable, comparable, and predictable globally.
• Senior leadership relies on your insights to drive strategic decisions.
• AI and automation measurably increase funnel efficiency and commercial productivity.