Salesforce Marketing Cloud & eCRM Data Specialist (m/w/d)

Estimated starting date: January 1, 2027

GIIR Germany GmbH (the German office of HSAD Inc.) is part of the LG Group, headquartered in Seoul, South Korea. As a global advertising agency with 14 offices worldwide, we specialize in everything from advertising and media to digital, events, and sports marketing.

Key Responsibilities:

• Build, configure, test, and launch email campaigns in Salesforce Marketing Cloud.
• Create and maintain automated customer journeys using Journey Builder.
• Manage email content and reusable templates in Content Builder.
• Create, query, and maintain Data Extensions.
• Develop audience segments using SQL and campaign eligibility criteria.
• Validate campaign audiences, suppression rules, consent status, and opt-in requirements.
• Support customer data transfers and integrations between source systems, data platforms, and SFMC.
• Perform campaign QA, including content, links, personalization, audience counts, tracking, and mobile responsiveness.
• Implement personalization using AMPscript and dynamic content.
• Monitor campaign delivery and investigate data, journey, or audience-related issues.
• Analyse campaign performance, including delivery, open, click, conversion, bounce, and unsubscribe metrics.
• Work with CRM, marketing, data, legal, and local market teams to deliver campaigns on schedule.
• Maintain clear campaign documentation, naming conventions, and operational processes.
• Support improvements in campaign automation, data quality, scalability, and governance.

Requirements:

• Approximately 5-7 years of relevant experience in CRM, eCRM, marketing automation, or customer data.
• Hands-on experience with Salesforce Marketing Cloud .
• Experience using key SFMC components, including:
• Strong SQL skills for customer segmentation, data validation, joins, exclusions, and deduplication.
• Good understanding of relational data, customer databases, and campaign data structures.
• Experience executing end-to-end email campaigns, from audience preparation through launch and reporting.
• Working knowledge of HTML and CSS for responsive email development.
• Experience with personalization, dynamic content, or AMPscript.
• Understanding of consent management, opt-in and opt-out rules, suppression logic, and GDPR requirements.
• Strong attention to detail and a structured approach to campaign QA.
• Ability to troubleshoot campaign, journey, automation, and data-related issues.
• Strong communication skills and the ability to work with technical and non-technical stakeholders.
• Professional working proficiency in English.
• Candidates should be aware of using AI and AI agents.
• Knowledge of building AI agents is an added advantage.

Preferred Qualifications:

• Salesforce Marketing Cloud Email Specialist certification or another relevant Salesforce certification.
• Experience working with Salesforce Data Cloud, a Customer Data Platform, or a similar audience-management platform.
• Experience supporting campaigns across multiple countries, brands, or business units.
• Knowledge of SFMC APIs, SFTP processes, file imports, and automated data workflows.
• Experience with cloud data platforms such as Google BigQuery, Snowflake, or Azure.
• Familiarity with data visualisation or reporting tools such as Looker Studio, Power BI, or Tableau.
• Experience working in an e-commerce or direct-to-consumer environment.
• Understanding of email deliverability, sender reputation, authentication, and IP or domain management.
• Experience coordinating campaign requirements, approvals, timelines, and market stakeholders.

What Success Looks Like:

• Email campaigns are delivered accurately and according to schedule.
• Audience selections are reliable, compliant, and properly validated.
• Customer journeys and automations operate consistently.
• Campaign QA issues are identified before launch.
• Campaign results are translated into clear and actionable insights.
• SFMC processes become more scalable, documented, and efficient.
• Stakeholders receive clear communication and dependable operational support.
• Data Analysis for segment and after campaign performance.

Our offer:

• Highly international working environment
• Monthly meal coupons
• Company discounts
• Company pension scheme
• Support with relocation if moving from another city or country

Why Join Us? At HSAD, we offer a fast-paced, international work environment where you can launch your career and learn from top professionals! Location: Alfred-Herrhausen-Allee 3-5, 65760 Eschborn