SEA Manager – Brandstores

Stellenbeschreibung:

Develop and execute the SEA strategy for brandstores in line with business goals
Manage spend and budget allocation to meet KPIs
Optimise account setup and bidding structure to maximise profit and drive growth
Conduct keyword research, ad copywriting, and landing page optimisation and testing
Stay current with industry trends and best practices
Track and report channel KPIs and communicate with the wider business and key stakeholders
Contribute to projects driving growth across Lovehoney Group
Bring specialist strengths such as Shopping expertise, advanced analytics, or AI/automation architecture to strengthen SEA across the group

Requirements

Fluency in English is essential
German language skills are desirable but not essential
Experience using Google Ads, Google Merchant Center, Bing Ads and Google Analytics
Strong analytical and problem-solving abilities
Experience with A/B testing and conversion rate optimisation
Advanced knowledge in keyword research and optimisation
Understanding of emerging channels such as LLM-based advertising, agentic commerce, and Universal Commerce Protocol (UCP)
Curiosity and self-directed learning; proactive use of AI tools to automate repetitive SEA workflows
Understanding of a product portfolio and ability to define targeted approaches for optimal sales strategy

Core Competencies

Demonstrates expertise in developing and executing SEA strategies, managing budgets, and optimizing account setups to drive growth. Proficient in keyword research, A/B testing, and utilizing advanced analytics and AI tools to enhance advertising effectiveness.