Search Engine Optimization Manager

Stellenbeschreibung:

About the Role

The SEO Manager will report to the Director of Ecommerce and will be responsible for driving organic visibility and revenue growth across the company Juicery’s digital ecosystem. This role blends listing optimization, content strategy, technical SEO, and AI search optimization (AEO). Success will be measured not only by traffic growth but also by revenue attribution, keyword rankings, and inclusion in AI answers. This is a temporary role supporting a planned parental leave, running approximately July 2026 through January 2027.

Key Responsibilities

Digital Shelf & Retail.com Optimization (Primary Focus)

Own and optimize the company Juicery's product listings across Retail.com partner pages (Target, Costco, Instacart, Amazon) to maximize visibility, conversion, and content completeness.
Audit and maintain product titles, descriptions, images, and enhanced content across all retailer.com digital shelf placements to ensure brand consistency and search relevance.
Monitor and report on share-of-shelf, search rank, and content compliance across wholesale retail partners, identifying and resolving gaps proactively.
Collaborate with the Wholesale teams to align digital shelf content with new product launches, and priorities.

AI/Answer Engine Optimization (AEO) & Content Strategy

Execute ongoing content roadmap focused on high-value topics (e.g., juice cleanses, gut health, immunity).
Optimize blog and content hubs with structured data, schema markup, and FAQs to increase AI/voice search visibility.
Partner with the Content Marketing Manager to align storytelling and keyword strategy.

On-Site & Technical SEO

Lead ongoing optimization of product and category pages focused on high‑intent search terms while collaborating with performance marketing team on paid search term performance.
Manage site audits, technical fixes, and crawl optimizations to ensure strong indexation and site speed.
Collaborate with the Technology Lead to refine site structure and navigation for SEO performance.

Reporting & Analytics

Share SEO dashboards and performance reports to internal stakeholders and leadership.
Track keyword trends, competitive landscape, and inclusion in AI-generated search results.
Translate SEO performance into clear business outcomes tied to traffic and revenue growth.

Local SEO

Optimize and maintain Google Business Profiles and store location pages for “near me” and local intent searches.
Partner with Retail Operations to ensure accuracy across Apple Maps, Yel,, and other directories.

Qualifications

4+ years of SEO experience, with proven success in marketplace SEO, opiimization, and technical SEO.
3+ years in eCommerce or direct-to-consumer (DTC) environments (Shopify, Amazon, Target).
Hands‑on expertise with leading SEO and analytics tools (e.g., SEMrush, Ahrefs, BrightLocal, GA4); experience with AEO or local SEO platforms a plus.
Shopify ecommerce platform experience is a must.
Retail.com content management platforms (Syndigo, ChanelAdvisor, Rithum, Rivir) experience a plus.
Strong communicator able to translate technical insights into executive‑friendly recommendations.
Creative, data‑driven problem solver who thrives in a fast‑paced, collaborative, and scrappy environment.
Passionate about wellness, health, and helping people feel their best.
Excellent written and verbal communication skills, with confidence presenting ideas to cross‑functional partners and leadership.
Prior experience supporting a growing, omni‑channel brand preferred.
Ability to work a hybrid schedule (2+ days per week) in our Culver City office.
Must be legally authorized to work in the United States without restriction.

Salary Range

The expected salary range for this position is $45.00–50.00 per hour. This range reflects the base salary for this role. Actual compensation may vary based on experience, skills, and location.