Segment CDP Marketing Activation Engineer

Responsibilities

• Translate marketing briefs and requirements into technically sound audience definitions and segmentation logic within Segment
• Design, build, and maintain reusable, identity-aware audiences to support lifecycle marketing, personalization, and activation use cases
• Serve as the in-platform SME for Segment, including audience creation, traits, events, and destination activation
• Partner cross-functionally with Marketing, Data, and Engineering to align business needs with technical audience and data solutions
• Validate, monitor, and troubleshoot data ingestion pipelines to ensure accuracy, completeness, and alignment with expected schemas
• Configure and manage Segment Unify, including identity resolution, merge policies, and profile stitching
• Ensure high standards of data quality, integrity, naming conventions, and platform governance across audiences and data sources
• Develop and enforce SOPs, QA processes, and governance frameworks for audience creation, data onboarding, and change management
• Monitor audience performance, data flow, and platform health, identifying and resolving issues and optimization opportunities
• Configure and manage access controls, permissions, and Engage Spaces to support governance and privacy requirements
• Document audience logic, operational processes, and governance standards to support audit readiness and scalability
• Provide training, guidance, and best practices to enable stakeholder adoption and effective use of the CDP
• Continuously improve segmentation strategies, platform usage, and operational processes to drive better marketing outcomes
• Embodied the Hilton Grand Vacations Values of Hospitality, Integrity, Leadership, Teamwork, Ownership, Now,
• Adheres to Company standards and maintains compliance with all policies and procedures.
• Performs other related duties as assigned.

Requirements

• Deep knowledge of Customer Data Platforms (CDPs), specifically Twilio Segment, including Audiences, Unify, Personas/Engage, and destination integrations
• Marketing Systems integration knowledge with the ability to connect data, technology, and business outcomes
• Strong understanding of identity resolution, profile stitching, and customer data modeling concepts
• Experience with event-based data structures, schemas, traits, and tracking plans
• Working knowledge of data pipelines, ETL processes, and data validation techniques
• Familiarity with data governance principles, including data quality, naming conventions, access controls, and privacy compliance (Confluence experience is a plus)
• Ability to manage multiple priorities and deliver high-quality outputs in a fast-paced, evolving environment
• Effective communication skills to translate technical concepts for non-technical stakeholders and enable adoption
• Familiarity with downstream activation platforms (e.g., email, paid media, personalization tools) and how CDP audiences are consumed
• Experience with API integrations, event tracking implementations, and debugging tools
• 5+ years of hands-on experience with a CDP (Segment strongly preferred)
• Experience in lifecycle marketing, personalization, or omnichannel activation strategies
• Experience in highly regulated environments with privacy and consent considerations
• Experience designing customer journeys, trigger-based campaigns, and segmentation strategies
• Knowledge of A/B testing, experimentation frameworks, and personalization techniques
• Understanding of attribution and campaign performance measurement
• Familiarity with data privacy regulations (GDPR, CCPA/CPRA) and consent management practices
• Proactive mindset with a focus on continuous improvement and optimization
• Ability to influence without authority across cross-functional stakeholders
• Strong communication skills for both technical and non-technical audiences
• High attention to detail balanced with the ability to operate strategically and prioritize effectively