Senior Account Manager – Campaigning, Social Media

Stellenbeschreibung:

Independently manage and strategically advise international B2B clients in social media and campaigning—from consulting through reporting
Provide strategic advice on social media and campaign strategies, content formats, and paid social initiatives
Develop and present concepts and campaign strategies to decision-makers
Manage projects and retainers, including timelines, budgets, and quality assurance
Design and manage social media campaigns, content formats, and paid social initiatives
Manage and optimize paid social campaigns, including performance monitoring and A/B testing
Prepare reports and analyses and derive strategic recommendations for action
Work closely with creative, strategy, and video teams
Monitor trends in social media, paid social, and AI tools for client communications
Provide subject-matter guidance and sparring support to digital team members
Advise clients across channels, supported by web/CMS experience

Requirements

At least 3 years of agency experience focused on social media, paid social, and digital communications
Proven experience independently managing client accounts and budgets
Experience independently providing strategic support to B2B clients at Senior or Director level
Confident presentation skills, strong communication abilities, and a polished presence when addressing decision-makers
Strong understanding of social media, particularly Meta, TikTok, LinkedIn, and YouTube
In-depth knowledge of common Ads Managers and managing paid social campaigns
Experience with web or CMS projects is a plus
Degree in marketing, communications, (online) media management, or a comparable field—above all, we value expertise and experience
Analytical mindset and confidence working with numbers
Structured, reliable way of working, initiative, and a hands‑on mentality
Team player with a solution‑oriented approach and enthusiasm for sharing knowledge
Fluent German and very good English skills

Core Competencies

Demonstrates expertise in managing and advising B2B clients on social media strategies, campaign development, and performance optimization. Proficient in analyzing data to derive actionable insights and recommendations while effectively communicating with decision-makers.