Senior Account Manager – Digital Marketing

Stellenbeschreibung:

Own a portfolio of industrial B2B client accounts as the main point of contact and trusted advisor
Run client meetings independently, present strategy, handle questions, and manage expectations
Set direction across paid media, SEO, cold outreach, websites, and social
Steer specialists who deliver client work
Monitor campaign performance, identify problems, understand their causes, and correct course
Build lead-generation strategy from offer and audience through funnel and follow-up
Identify and pursue upsell and cross-sell opportunities
Retain clients long term by delivering results and managing accounts effectively

Requirements

5+ years in marketing
3+ years agency-side managing multiple client accounts at once
Ideally some in-house marketing experience earlier in your career
Hands-on experience building, running, and optimising Google Ads and Meta Ads campaigns
Solid working understanding of SEO, including keyword research, on-page, performance reporting, and protecting rankings during site migrations
Comfortable overseeing website and landing page builds, briefing, directing, and QA'ing work to a high standard
Experience with cold email as a lead-generation channel and understanding of effective outbound
Ability to review copy and design and give clear, constructive feedback
Strategic thinking based on experience and logic
Strong communication skills and ability to adapt tone and cadence to different client personalities
Full UK driving licence with access to a vehicle

Core Competencies

Demonstrates expertise in managing B2B client accounts, developing lead-generation strategies, and optimizing digital marketing campaigns across platforms such as Google Ads and Meta Ads. Strong ability to analyze campaign performance and provide strategic direction while maintaining effective client relationships.