Senior Acquisition Manager M/F/D

In this role, you drive subscriber growth for DAZN across Germany, Austria, and Switzerland by executing data-driven acquisition strategies. You’ll collaborate with cross-functional teams to optimise the funnel, align activity with major sporting moments, and deliver actionable performance insights. Based in Munich, you’ll balance hands-on campaign management with strategic planning to boost efficiency and scale. This is a chance to shape growth in a high-velocity, entertainment-focused environment.

• DAZN access
• 30 days annual leave
• pension contributions up to 3%
• family-friendly community
• learning and development resources
• mobile working options

• Oversee day-to-day DACH performance marketing operations with the central media team
• Manage and optimise the Affiliate program, onboarding new partners and improving existing ones
• Collaborate with Product & Technology to optimise the DACH subscriber acquisition funnel from ad click to sign-up
• Develop and manage a DACH acquisition campaign calendar aligned with sporting moments and tentpole events
• Create and maintain DACH acquisition dashboards, translate insights into actions and optimisations
• Coordinate with Finance for budget tracking, forecasting, and regular commercial targets

• 3-5 years in digital/performance/acquisition or growth marketing
• Proven track record delivering large-scale digital acquisition campaigns with measurable subscriber growth and CPA efficiency
• Hands-on experience managing performance marketing channels at scale
• Experience in sports media, digital entertainment, OTT/streaming, telecom, or subscription sectors in the DACH region
• Understanding of subscription business models, including trials and conversion funnels
• Experience in a matrixed, international organisation with cross-functional collaboration
• Fluent in English and German

• Cross-functional collaboration
• Data-driven decision making
• Stakeholder management
• Performance marketing at scale
• Analytics and dashboards
• Budgeting and forecasting