Senior AI Creative Producer – Facebook Ads, Vertical Video

JobtailorWorkFromHome

Stellenbeschreibung:

Responsibilities

Monitoring and analyzing competitors' creatives in the global HR-tech and AI-product markets.
Researching target audiences, candidate/employer needs, pain points, and insights.
Analyzing performance metrics (CTR, CPA, CPM, ROAS, etc.) and identifying growth opportunities.
Creating tasks for static creatives and writing scripts for video / UGC and static banners.
Building test hypotheses and running experiments across advertising platforms.
Managing creative projects from idea to final result: preparing briefs, ensuring quality control, and meeting deadlines.
Reviewing the effectiveness of creatives and advertising campaigns.
Generating insights on how to improve visuals, messaging, and creative mechanics.
Offering hypotheses and systematically testing new approaches.

Requirements

2+ years as a Creative / Marketing Producer in an IT product company, digital agency, or performance-marketing environment (Facebook ads video, vertical format).
Ability to analyze key performance indicators and propose improvement hypotheses.
Strong research skills: audiences, competitors, product.
Understanding of advertising platforms (Facebook, TikTok, Google) and performance-marketing principles.
Competence in static and video production from concept to final approval.
A portfolio showcasing successful creatives.
Communication (speak English and Russian).
Excellent communication skills and the ability to clearly share ideas with the team.

Core Competencies

Demonstrates expertise in analyzing performance metrics and developing creative strategies for advertising campaigns, with a strong focus on audience research and project management from concept to execution.