Senior Analyst, Business Analytics – CRM

Responsibilities

• Provide reliable and accurate reports, analyses and recommendations to senior business leaders to support decision making on promotional strategies and effectiveness.
• Conduct advanced analytics to brand teams and customer channels in support of brand planning and resource allocation across promotions and channels.
• Liaison between Marketing and Sales in the development of business tactics and strategies.
• Communicate insightful and meaningful results to and understand needs of senior brand and corporate managers and share strategic direction with Business Analytics staff.
• Be able to present to and influence senior management and advice on strategic direction, where required.
• Develop the technical/behavioral competencies in analysts/department staff through the design and execution of ongoing knowledge sharing and training initiatives.
• Independently lead strategic projects that inform and impact significant business decisions.

Requirements

• Bachelor´s degree from an accredited institution required.
• Master´s/PhD preferred.
• BS/BA in Mathematics, Statistics, Engineering, Business/Data analytics, or a related equivalent with eight (8) years, or Master’s degree in Mathematics, Statistics, Engineering, Business/Data analytics, or a related equivalent with six (6) years of healthcare/pharmaceutical industry or academic experience.
• Strong statistical background with extensive modeling experience.
• Proficiency in SAS and other data extraction and analytical tools such as SQL.
• Experience with Excel and Power Point.
• Strong interpersonal abilities, can manage multiple projects and direct reports at the same time.
• Functional competencies: Analytical skills, Business orientation, influence AI experience preferred DTC experience preferred

Core Competencies

Demonstrates strong analytical skills and a solid statistical background, with proficiency in SAS, SQL, and data extraction tools. Capable of leading strategic projects and effectively communicating insights to senior management in the healthcare or pharmaceutical industry.