Senior B2B Content Strategist - Demand Generation (gn) full-time/part-time (hybrid)

As Senior B2B Content Strategist for Demand Generation, you will shape a holistic content plan that drives demand and contributes to pipeline and revenue. You will own content across the customer journey, turning strategy into topics, formats, and campaigns with a focus on conversions. You’ll collaborate with Performance Marketing, Product Marketing, CRM, and Sales to create high-quality assets and nurture programs. You’ll measure impact with KPIs and optimize using data, testing, and insights. You’ll leverage SEO, AI Search, and Generative AI to scale efficiency and opportunities.

• flexible working hours
• home office options
• comprehensive health management
• parent-child offices
• bike leasing via Jobrad
• support for learning and development

• Develop and own the B2B content strategy across the customer journey
• Create campaigns and assets for demand generation, lead development, and pipeline impact
• Collaborate with Performance Marketing, Product Marketing, CRM, and Sales
• Produce content assets (landing pages, whitepapers, case studies, success stories, email nurture journeys, thought leadership)
• Analyze content performance with KPIs and optimize using data, testing, and customer insights
• Drive adoption of technologies like SEO, AI Search, and Generative AI to scale content

• Several years of experience in B2B content marketing or content strategy
• Strong understanding of complex B2B buyer journeys and demand generation
• Experience translating strategy into execution and content assets
• Excellent editorial and copywriting skills
• Data-driven approach with KPI experience
• Excellent German and English language skills
• Nice-to-have: international marketing experience, SEO and AI Search knowledge (GEO/AEO), marketing automation experience, Generative AI experience

• data-driven mindset
• strong copywriting
• collaboration with cross-functional teams
• SEO
• AI Search
• Generative AI