Senior Brand Manager Germany, Switzerland and Austria

Opportunity Overview

The Senior Brand Manager, Germany, Switzerland, Austria (GSA) is responsible for (co)-leading the development, localization, and execution of marketing initiatives across Germany, Switzerland, and Austria. Reporting to the Marketing Director GSA and working closely with International Marketing, Medical Affairs, Sales, and other cross‑functional stakeholders, the role ensures strong brand integration, compliant execution, and measurable business impact across the GSA region.

Responsibilities & Duties

Strategy & Planning

• Support the execution of international strategic and tactical marketing plans, ensuring effective localization and implementation across the GSA region.
• Act as the regional marketing responsible person, alongside the Marketing Director for GSA, ensuring alignment with international brand strategy and regional business priorities.
• Lead the development and implementation of local tactics and programs.

Marketing Execution & Omnichannel Excellence

• Drive the development and execution of integrated marketing initiatives across the full product lifecycle, in close collaboration with Medical Affairs, Sales, and other cross‑functional teams.
• Oversee the creation and implementation of local high‑impact promotional programs, with a strong focus on digital innovation, omnichannel engagement, and patient‑centric initiatives.
• Act as marketing specialist and brand integrator for regional initiatives, proactively identifying opportunities and addressing local market challenges.
• Responsible for the handoff from marketing to the sales team, ensuring an aligned strategic and tactical execution to deliver impact in HCP interactions.

Compliance & Stakeholder Management

• Guide marketing tactics through internal approval processes, ensuring full compliance with Legal, Medical, and Regulatory (LMR) requirements.
• Build and maintain strong relationships with key internal and external stakeholders, including agencies and partners, to ensure high‑quality execution.

Events & Congresses

• Lead the planning and execution of congresses and events relevant to the GSA markets.

Performance, Budget & Analytics

• Establish and monitor key performance indicators (KPIs), analyze trends, and optimize marketing tactics using a data‑driven approach.
• Effectively manage and optimize the regional marketing budget across all projects within scope.
• Generate actionable insights from performance data (e.g., omnichannel engagement, campaign results, sales), translating findings into clear recommendations to refine strategy, optimize tactics, and improve customer experience.

Qualifications & Experience

Education

• Bachelor’s degree in science, pharmacy, or medical science; Master’s degree in Marketing and/or Business Administration are an advantage.

Professional Experience

• Minimum of 5 years’ experience in national pharmaceutical marketing (within GSA region); experience in Sales is a key requirement.
• Experience in rare diseases and pharmaceutical product launches is highly desirable.
• Proven track record of commercial success through strong execution in complex, cross‑functional environments.
• Prior experience in a start up or fast growing small to mid‑size company preferred.

Qualifications & Skills

• Strong experience in omnichannel campaign development targeting HCPs and/or patients, including CRM, opt‑in programs, and digital formats such as webinars.
• Excellent project management skills with the ability to manage multiple initiatives in parallel while maintaining a high level of execution and on‑time delivery.
• Strategic, out‑of‑the‑box thinker with a strong interest in innovative marketing approaches.
• Strong leadership skills with the ability to influence without direct authority in a fast‑moving environment.
• Self‑starter with a hands‑on mindset who takes ownership and drives execution.
• Excellent written and verbal communication skills in English and German; Italian and French is an advantage, yet no requirement.
• Proficient in Microsoft Office (PowerPoint, Word, Excel) and familiar with AI tools.

This role will be based within the GSA region (with an affiliate office in Central‑Munich) in a remote setting. Although remotely, candidates must be willing and able to meet for collaborative purposes (e.g., workshops, strategic and tactical planning) & congresses (regional, national, international) and have easy access to transportation and airports.