Senior Business Development Manager – Germany

• Develop and manage sales channels across the German market, including tobacco retailers, supermarkets, e-commerce platforms, MD channels, and other relevant distribution networks. Build and maintain long-term partnerships to achieve sales targets.
• Analyse market trends in Germany and other German-speaking regions, develop localised sales plans and strategies, and drive growth in channel coverage and sales revenue.
• Collaborate closely with internal teams to accelerate business growth in Germany while supporting expansion into other European markets when required.
• Understand the needs of channel partners, coordinate internal resources, and provide appropriate business solutions to improve product distribution and sales performance.
• Monitor channel sales performance, collect competitor and market intelligence, identify new business opportunities, and provide timely feedback on customer needs and industry developments.

Requirements

• Bachelor’s degree or above, or equivalent relevant sales experience.
• At least three years of channel sales experience in the vaping, tobacco, or fast-moving consumer goods (FMCG) industry.
• Strong knowledge of the German market. Existing relationships or resources across supermarkets, tobacco retailers, e-commerce platforms, MD channels, or other relevant distribution networks are preferred.
• Solid understanding of the sales cycle, with strong negotiation, relationship‑building, and business‑development skills, supported by a verifiable track record of sales performance.
• Native or near‑native German proficiency, together with fluent spoken and written English.
• Knowledge of German laws and regulations, particularly those relating to tobacco and vaping products, is preferred.
• Strong sense of ownership and teamwork, with the ability to perform effectively in a fast-paced and high-pressure environment.
• Must have valid authorisation to work in Germany. The company does not provide work visa sponsorship.