Senior Consumer Insights Manager - DACH (m/f/d) at APPINIO GmbH

Apply for Senior Consumer Insights Manager – DACH (m/f/d) at APPINIO GmbH in Hamburg, HH, DE. This full‑time, on‑site position offers great opportunities for career growth.

Role Overview

In this role you will advise and coach clients throughout the entire market research process – from selecting the right methodology and writing questionnaires to charting, interpreting, and presenting results across a variety of projects. You will act as a true sparring partner, exciting clients about customer centricity, agile market research, and innovative methods. Your focus will be on creating, interpreting, and presenting both high‑level and in‑depth reports in collaboration with cross‑functional teams, ensuring alignment with client expectations and needs.

What You Will Be Doing

• Act as a sparring partner for clients in the creation, adaptation, and analysis of market research projects
• Design studies (e.g., methodology, target group, sample size)
• Create bespoke questionnaires across various use cases (e.g., U&A, tracking, concept testing, creative testing, MaxDiff, Conjoint)
• Set up questionnaires and fieldwork on the Appinio platform
• Interpret results and provide actionable recommendations; create in‑depth reports when needed (including charting, design, and insights)
• Present insights with a strong focus on storytelling, actionability, and clear recommendations
• Collaborate closely with the Sales team on the project scoping for new customers
• Manage projects and contribute to the strategic development of the Research Consulting Team and Appinio products
• Integrate AI across all research steps, collaborating with the Product team to enhance AI capabilities

Qualifications

• You have more than 6 years of experience in end‑to‑end market research and consulting B2B clients, with strong knowledge of quantitative methods and statistics.
• You have experience designing studies, writing questionnaires, and working across various research methods and use cases.
• You have experience creating reports (in PowerPoint or G‑Slides) based on market research data and are skilled in generating actionable insights, presenting them through clear storytelling to client‑side stakeholders across different departments and seniority levels.
• You bring a strategic and commercially minded approach, translating insights into business impact for clients.
• You are fluent in English and proficient in German (C2 level, spoken and written).
• You enjoy working hands‑on with tools and platforms, including survey programming and process optimization, combining strategic thinking with practical execution.
• You are proactive, curious, and driven to go the extra mile to deliver high‑quality outcomes, while balancing excellence and efficiency.
• You have excellent communication skills, a pragmatic mindset, and a strong affinity for data.
• You have a cooperative and caring attitude.

Benefits

• Flexibility policy – no hard cap on the number of vacation days you can take.
• Temporary work from abroad – if you are based in the EU, you can work outside your country of residence for up to 180 days per year.
• All hardware you need plus your own MacBook.
• If located in Hamburg or Berlin, you receive a Deutschland ticket or access to a mobility budget with the NAVIT app.
• Subsidised Urban Sports Club or ClassPass membership based on location.
• Access to co‑working spaces in Hamburg, Berlin, Munich, London, Madrid, Barcelona, or New York.

Additional Role Details

This is a fully remote position open to candidates (ideally) based in Germany, the UK, Portugal, the Netherlands, and Spain. The role will report directly to one of our Team Lead Research Consulting DACH.

Equal Opportunity Employer

Appinio is an equal‑opportunity employer. All applicants will be considered for employment without attention to race, colour, religion, sex, sexual orientation, gender identity, national origin, veteran, or disability status.