Senior Consumer Insights Manager - DACH (m/f/d) New at APPINIO GmbH

Senior Consumer Insights Manager – DACH (m/f/d) – APPINIO GmbH, Germany

Full‑time, on‑site position with opportunities for career growth.

Responsibilities

• Act as a sparring partner for clients in the creation, adaptation, and analysis of market research projects.
• Design studies (e.g., methodology, target group, sample size).
• Create bespoke questionnaires across various use cases (e.g., U&A, tracking, concept testing, creative testing, MaxDiff, conjoint).
• Set up questionnaires and fieldwork on the Appinio platform.
• Interpret results and provide actionable recommendations; create in‑depth reports when needed (including charting, design, and insights).
• Present insights with a strong focus on storytelling, actionability, and clear recommendations.
• Collaborate closely with the Sales team on the project scoping for new customers.
• Manage projects and contribute to the strategic development of the Research Consulting Team and Appinio products.
• Integrate AI across all research steps, collaborating with the Product team to enhance AI capabilities.

Qualifications

• More than 6 years of experience in end‑to‑end market research and consulting for B2B clients, with strong knowledge of quantitative methods and statistics.
• Experience designing studies, writing questionnaires, and working across various research methods and use cases.
• Experience creating reports (in PowerPoint or G‑Slides) based on market research data and skill in generating actionable insights, presenting them through clear storytelling to client‑side stakeholders across different departments and seniority levels.
• Strategic and commercially minded approach, translating insights into business impact for clients.
• Fluent in English and proficient in German (C2 level, spoken and written).
• Hands‑on experience with tools and platforms, including survey programming and process optimization.
• Proactive, curious, and driven to deliver high‑quality outcomes while balancing excellence and efficiency.
• Excellent communication skills, pragmatic mindset, and strong affinity for data.
• Cooperative and caring attitude.

Benefits

• Flexibility policy – no hard cap on vacation days.
• Temporary work from abroad – if based in the EU, work outside your country of residence for up to 180 days per year.
• All hardware needed, including your own MacBook.
• In Hamburg or Berlin: a Deutschland ticket or a mobility budget with the NAVIT app for commuting.
• Subsidised Urban Sports Club or ClassPass membership based on location.
• Access to coworking spaces in major cities (Hamburg, Berlin, Munich, London, Madrid, Barcelona, NewYork).
• Fully remote position open to candidates (ideally) based in Germany, the UK, Portugal, the Netherlands, and Spain.

Appinio is an equal‑opportunity employer. All applicants will be considered for employment without attention to race, colour, religion, sex, sexual orientation, gender identity, national origin, veteran, or disability status.