Senior Content Creator - Storytelling (m/f/d)

Overview

As a Senior Content Creator, you will play a key role in shaping how Westwing speaks to millions of design lovers across Europe. You will create and refine high-quality editorial content while also guiding a team of copy editors and merchandisers in delivering engaging and commercially effective storytelling. Combining strong writing skills with a collaborative leadership mindset, you ensure that both copy and product presentation come together to create inspiring customer experiences. In your day-to-day work, you contribute to team development, drive consistency in tone of voice, and support the successful execution of key campaigns. This position is permanent and based in Munich.

WHAT YOU'LL DO

• Write high-quality, engaging, and on-brand editorial copy across newsletters, homepage, landing pages, and brand pages
• Guide and support copy editors and merchandisers in their daily work, ensuring quality and consistency
• Connect storytelling with product assortments to create compelling and effective customer journeys
• Take responsibility for the execution of key campaigns (e.g. seasonal launches, Black Friday)
• Act as a go-to person for editorial topics within cross-functional collaborations (Sales, Brand Buying, Marketing)
• Provide feedback and coaching to junior and mid-level team members
• Ensure a consistent tone of voice across formats, channels, and markets
• Identify opportunities to improve content quality, workflows, and performance

YOU COME WITH

• 4+ years of experience in Copywriting, Content Creation, or Editorial roles, ideally in eCommerce or Lifestyle
• Experience guiding or mentoring others (e.g. project ownership, informal leadership, or small team responsibility)
• Strong writing skills with a clear sense of brand voice and storytelling
• The ability to balance creative quality with business and performance goals
• Confidence collaborating with cross-functional stakeholders in a fast-paced environment
• A structured, hands-on, and solution-oriented mindset
• Excellent communication skills in German and English, with a keen eye for stylistic nuance and impeccable grammatical accuracy

WHY WESTWING

If you are looking for a place where ambition meets creativity, where ideas turn into impact fast, and where people are trusted to grow - you have found it.

At Westwing, we’re building the Superbrand in Design with a team that’s shaping the future of beautiful home & living.

Here is what you can look forward to:

• A high-performance culture built on trust, feedback and collaboration
• An inspiring, international environment that empowers you to think big, take ownership, and grow beyond your comfort zone
• A flexible hybrid setup with 3 office days per week - because strong connections and quick collaboration make great ideas happen
• Work-from-anywhere opportunities for up to 4 weeks per year - as fresh perspectives spark bold ideas
• 30 days of paid holiday to rest, recharge, and come back ready to create
• A beautiful, centrally located, dog-friendly office with inspiring spaces, a sunny terrace, and good food - designed for moments that energise and connect
• Exclusive discounts - 40% off Westwing Collection, 20% off third-party brands (each on non-reduced items), 10% Family & Friends discount, plus special-occasion vouchers
• Wellbeing support through mental health resources, sports memberships, and preventive care
• Sustainable mobility options with discounted public transport and JobRad - moving with purpose and care for the planet
• Support for working parents, including our on-site Westwing Wichtel daycare and a partnership with multilingual provider Elly & Stoffl
• One annual Social Impact Day to give back to a cause you care about - because being human is our true superpower
• Team rituals that celebrate results and togetherness - from Summer & Winter Parties to Oktoberfest

ABOUT US

Westwing, Europe’s #1 in Beautiful Living e-commerce, is present in 20+ European countries and achieved a GMV (Gross Merchandise Volume) of EUR 507 million in 2025. As Europe’s premium one-stop destination for Design Lovers, it offers a unique brand experience with a carefully curated assortment of the Westwing Collection and 3rd party design brands. The integrated platform combines Shop, Daily Specials, Stores, the B2B Service (Westwing Business) and the Westwing Design Service. Westwing’s team works together on its shared purpose to “Excite people to create homes that unlock the full beauty of life”. Founded in 2011, Westwing is headquartered in Munich and went public on the Frankfurt Stock Exchange in October 2018.

Our team is a diverse group of professionals aiming for high performance, working together at a fast pace in an inspiring, international and informal environment that enables you to grow your career while working with a brand and products our customers love. We’re made up of passionate people who are creative enough to disrupt the status quo, brave enough to fail and smart enough to win. So come, be part of the “wow, you work at Westwing?” crowd.

Diversity is deeply rooted in our culture. Our mission doesn’t stop to inspire only your design choices, it continues to embrace an inclusive lifestyle filled with respect to everyone’s uniqueness, cultural differences and equal opportunity.

Department

Design & Creative