Senior Content Designer, Incentives

About Bolt

Bolt is shaping a future where cities are built for people, not cars. What started as an ambitious project of a 19‑year‑old in 2013 has grown into a global mobility platform used by more than 200 million customers and 4.5 million driver and courier partners across 50 countries. From ride‑hailing and food delivery to scooters, e‑bikes, and car‑sharing, Bolt helps people move through cities every day. Small, autonomous teams drive this work, combining the speed and ownership of a startup with the scale of a global technology company backed by more than €1bn in funding. And we’re just getting started.

Why join Bolt?

• Build the future of mobility and help transform how people live and move in cities.
• Tackle challenges at scale that span technology, operations, regulation, and growth.
• Take real ownership early. Small, lean teams mean your decisions matter from day one, and you’ll learn fast alongside some of the best people in the industry.
• Join one of Europe’s leading technology companies, backed by world‑class investors including Sequoia.

About The Role

As a Senior Content Designer, your primary scope will be to design UX text and content for our digital experiences to help users navigate our products. You’ll be working together with designers, product managers, and developers to create user‑centric in‑app or web microcopy for onboarding, feature naming, checkout flows, promotions, error messages, instructional materials, and more.

You’ll also contribute to our growing AI support and conversational experiences — writing and refining system prompts, designing conversation flows, and shaping the voice of AI‑powered touchpoints alongside our support engineering team.

Your success in this role is shaped by your ability to build strong partnerships with stakeholders from diverse domains and functional backgrounds to influence their strategies and decision‑making processes.

Main Tasks And Responsibilities

• Crafting and iterating copy to optimise user comprehension and engagement while ensuring alignment with our Product Style Guide.
• Designing conversational and AI‑driven experiences, including writing and refining system prompts for support and in‑product AI features.
• Conducting audits and research to identify opportunities and drive consistency across our products.
• Creating and maintaining best‑practice documentation and guidelines for product managers and designers.
• Staying up‑to‑date with current best practices in UX content, conversation design, and prompt engineering.
• Partnering with user researchers, product managers, engineers, and other stakeholders to grasp user needs, project requirements, and limitations.

About You

• You have experience as a senior content designer or UX writer, preferably in a fast‑paced technology or internet‑based company. You have a proven track record of shipping digital products that serve millions of users.
• You have a strong portfolio showcasing a range of writing samples for mobile and web platforms, including (but not limited to): user interface copy, microcopy, information architecture, conversation design, direct or transactional emails, etc.
• Experience designing for campaigns, subscriptions, loyalty programs, and gamified experiences is a strong plus.
• You’re an expert at using Figma, agile software like Jira and Confluence, usability testing tools, and have worked with localisation teams.
• You’re a creative person who takes the initiative to find solutions to problems. You take ownership over your work, have exceptional collaboration skills, and have a strong record of working with cross‑functional teams and influencing stakeholders effectively.
• You have an outstanding command of English grammar and spelling and communicate fluently in English.

Why you’ll love it here

• Accelerate your professional growth with unique career opportunities.
• Enjoy a rewarding salary and stock options, knowing that as Bolt succeeds, so does you.
• Take care of your physical and mental health with our wellness perks.
• Celebrate 5 years at Bolt with a 1‑month paid sabbatical to recharge.
• Connect with colleagues at annual company events and smaller team gatherings.
• Balance flexibility and in‑person collaboration with our hybrid model, including at least 12 monthly in‑office days.

Some perks may differ depending on your location and role.

At Bolt, using AI daily is a baseline expectation for everyone. If there’s a faster, smarter way to do your work, we expect you to find it. You’re still responsible for the output, so the standard stays high when using AI tools.

Experience is great, but what we really look for is drive, intelligence, and integrity. So even if you don’t tick every box, please consider applying!

Everyone is welcome

Bolt is an equal opportunity employer. We are committed to building a diverse and inclusive workplace where all qualified applicants are considered for employment without regard to race, colour, nationality, religion, gender or gender identity, sexual orientation, age, or disability. We welcome applications from all backgrounds and are happy to make reasonable accommodations throughout our hiring process. If you require any adjustments, please let us know.