(Senior) CRM & Automation Manager (w/m/x/d)

Your mission is to run the daily heartbeat of our user communication while constantly making it smarter. You will own our weekly campaigns and ad-hoc promotions, scaling personalization and upgrading targeting logic.

In short: You run our weekly campaigns and use Braze, data, and AI to make them highly personalized.

Responsibilities

• Campaign Excellence: Own the end-to-end execution of ad-hoc communication, including weekly newsletters and seasonal promotions across Email, Push, and In-App.
• Technical Ownership: Act as a power user for Braze, leveraging Liquid logic and maximizing the potential of new channels like Braze Content Cards.
• AI & Personalization: Implement AI-driven workflows to automate and scale user personalization, moving from manual segment-building to automated, individual relevance.
• Scaling Experimentation: Design and run systematic A/B and multivariate tests to optimize user engagement and drive CLV.
• Transactional System Management: Responsible for the technical maintenance and monitoring of transactional systems to ensure critical user communication is reliable and optimized.

Qualifications

• 4+ years of experience in CRM and Marketing Automation, ideally in a fast-paced, app-based B2C environment.
• Working knowledge of SQL for data extraction and segmentation; solid understanding of HTML/CSS and Liquid logic.
• Proven interest in AI tools and ability to integrate them into marketing workflows to increase personalization efficiency.
• Data mindset: analyze, iterate, and optimize campaigns based on clear KPIs.
• Fluent in English (German is a plus).

Benefits

• Mobility: Choose between monthly MILES credits or the Deutschlandticket.
• Fitness: Subsidized Urban Sports Club membership for physical and mental well-being.
• Discounts: Access to over 1,500 providers for discounts on sneakers, theater visits, and more.
• Home Office: Flexibility to work from our office in Berlin and from home.
• Retirement: Attractive pension plan.
• Growth: Personal development through knowledge sharing and training opportunities.
• Social Impact: Contribution to regional social projects.