Senior CRM Manager: Growth & Lifecycle Marketing Leader

You own and scale our CRM ecosystem as a core revenue driver across multiple international markets. You combine strategic thinking with hands-on execution and turn CRM into a predictable growth engine across the full customer lifecycle.

• You own the CRM strategy and execution across Email and WhatsApp
• You drive revenue, retention, and CLV across multiple markets
• You build and optimize campaigns, lifecycle flows, and automations end-to-end (e.g. Welcome, Post-Purchase, Reactivation)
• You manage multi-market setups , including localization, segmentation, and market-specific communication
• You work across a multi-product portfolio , ensuring the right product, message, and timing per audience
• You build advanced segmentation and automation logic directly in Klaviyo (or similar tools)
• You continuously test, analyze, and optimize using A/B testing, cohorts, CLV, and revenue-based metrics

Your profile

• 4–6+ years CRM / lifecycle experience in D2C or e-commerce
• Proven track record of owning CRM revenue, retention, or CLV
• Experience managing CRM across multiple international markets
• Hands-on experience building flows, segmentation, and automations
• Strong analytical skills with experience in cohort and CLV analysis
• Daily use of tools like Klaviyo, Klar, or WhatsApp tools (e.g. Charles)
• Experience with multi-product and ideally subscription-based models
• Native-level German, fluent English, plus an additional language

Why us?

• Join a fast-growing D2C brand with real impact and strong growth ambition
• Take on a role with true ownership and direct influence on revenue
• Be part of a company that stands for empowerment, fun, and sustainable growth
• Benefit from a steep learning curve and clear development opportunities
• Work in a beautiful office in the heart of Munich
• Enjoy great perks (free coffee, breakfast, snacks, and regular team events)
• Choose your preferred laptop and setup
• Access corporate benefits (e.g. Germany ticket or Wellpass)
• Get free Bears with Benefits products — of your choice
• Experience flat hierarchies, fast decisions, and an ambitious team with open feedback culture

At Havea, respect for human rights is primarily reflected in the creation of an open, transparent, equitable, and inclusive work environment, where everyone can work safely, express themselves freely, and reach their full potential. Havea is committed to firmly combating all forms of discrimination and harassment, whether direct or indirect. This includes discrimination based on identity and gender, marital status, ethnic origin, physical characteristics, skin color, geographical origin, nationality, social background, economic situation, sensory, cognitive, physical, or mental disabilities, religious or political beliefs, union affiliation, age, professional role, tenure within the company, or any other factor that may undermine human dignity. Havea categorically rejects any behavior that constitutes physical or psychological violence, coercion, or harassment, including all forms of sexual harassment.