Senior Data Analyst - CRM (m/f/d)

In this role, you own CRM analytics and reporting across 45+ markets, shaping visibility into performance and customer behavior. You’ll build real-time dashboards in Power BI to track CRM performance and business trends, and deliver actionable insights that drive growth and retention. You collaborate with CRM, data, and product teams to improve segmentation and tracking quality, while evaluating experiments and guiding senior stakeholders with data-driven recommendations. This is a pivotal role for scaling CRM capabilities and customer communications globally.

• Travel perks: 12 free Flix vouchers
• Work from (M)Anywhere up to 60 days per year
• Hybrid work model
• Wellbeing support and confidential counselling
• Learning & Development opportunities
• Mentoring Program

• Own CRM analytics and reporting across 45+ markets to reveal performance and commercial impact
• Develop and maintain Power BI dashboards with real-time CRM tracking
• Deliver actionable insights on campaign performance, customer behavior drivers, and cross-market differences
• Create scalable, automated reporting solutions and perform deep-dive analyses
• Monitor and optimize CRM KPIs (engagement, conversion, retention, reactivation, communication effectiveness)
• Collaborate with CRM, data, and product teams to improve segmentation, personalization, tracking quality, and data reliability
• Evaluate A/B tests and present recommendations on trends, risks, and opportunities to senior stakeholders

• 5+ years of experience in data analytics or BI, ideally in CRM, marketing, or e-commerce
• Proven track record building dashboards and automated reporting for non-technical stakeholders
• Strong SQL expertise (CTEs, window functions, multi-table joins) in a modern cloud data warehouse (Snowflake preferred)
• Advanced Power BI skills (data modeling, DAX, dashboard design)
• Solid understanding of marketing and CRM KPIs (conversion, engagement, attribution, CLV)
• Experience cross-functionally with product, engineering, and marketing/CRM teams; familiarity with marketing automation tools (Braze is a plus)
• Strong data storytelling and statistical literacy; autonomous, detail-oriented
• Proficiency in English

• data storytelling
• cross-functional collaboration
• attention to detail
• SQL (CTEs, window functions, multi-table joins)
• Power BI data modeling, DAX
• Snowflake or similar cloud data warehouse