Senior Data Analyst - CRM (m/f/d)

In this role, you will own CRM analytics across 45+ markets, turning data into actionable insights that drive growth and improve customer engagement. You will build real-time Power BI dashboards and partner with CRM, data, and product teams to enhance segmentation, personalization, and tracking quality. You will evaluate campaigns and A/B tests, surfacing opportunities and risks to senior stakeholders. This position sits at the core of Flix’s CRM expansion, aligning analytics with global growth and scalable, efficient customer communication.

• Travel perks: 12 free Flix vouchers + 12 discount vouchers for friends & family
• Work from (M)Anywhere up to 60 days/year
• Hybrid work model with office flexibility
• Wellbeing support including confidential counselling
• Learning & Development opportunities
• Mentoring program

• Own CRM analytics and reporting for 45+ markets to show performance and customer behavior
• Build and maintain Power BI dashboards with real-time tracking of CRM metrics and business trends
• Provide actionable insights on campaign impact, customer drivers, value segments, and cross-market differences
• Develop scalable, automated reporting and conduct deep-dive analyses and ad hoc investigations
• Monitor and optimize CRM KPIs (engagement, conversion, retention, reactivation, communication effectiveness) and lifecycle performance
• Collaborate with CRM, data, and product teams to improve segmentation, personalization, experimentation, tracking quality, and data reliability
• Evaluate A/B tests, identify trends and risks, and present recommendations to senior stakeholders

• 5+ years of experience in data analytics or BI, especially in CRM, marketing, or e-commerce
• Proven track record of building dashboards and automated reporting for non-technical stakeholders
• Strong SQL expertise (CTEs, window functions, multi-table joins) in Snowflake or similar
• Advanced Power BI skills (data modeling, DAX, dashboard design)
• Solid understanding of marketing and CRM KPIs (conversion, engagement, attribution, CLV)
• Experience working cross-functionally with product, engineering, and marketing/CRM teams; familiarity with Braze is a plus
• Strong data storytelling, statistics, and a structured, autonomous work style
• Proficiency in English

• Cross-functional collaboration
• Data storytelling
• Detail-oriented
• SQL (CTEs, window functions, joins)
• Snowflake or modern cloud data warehouse
• Power BI (data modeling, DAX)