Senior Designer - Digital & AI (m/w/fd)

Stellenbeschreibung:

Job Description

Your Mission: You shape how BauWatch shows up visually across Europe. You think digital‑first, use AI as a natural part of your workflow, and create design that doesn’t just look good – it performs. This is a hands‑on role with real ownership, not just execution.

What You’ll Do

Digital & Campaign Design
Create high‑performing visuals for social, paid ads, website, email, and print
Design landing pages and conversion‑focused assets
Contribute strong creative ideas to campaigns – not just execution
Brand & Visual Identity
Apply and evolve our visual identity across markets
Ensure a consistent, modern brand presence across all touchpoints
Raise the bar for design quality across the company
AI‑Driven Design
Use AI tools (e.g. Midjourney, Firefly, DALL·E, etc.) as a core part of your daily workflow
Improve how we use AI in design workflows and content production
Stay ahead of shifts in design and AI – bring concrete ideas, not just observations
Content Creation
Develop visual concepts, graphics, and lightweight motion assets
Work closely with Content, Performance Marketing, and Product Marketing
Ownership & Collaboration
Own design projects end‑to‑end: briefing, timelines, stakeholder alignment, delivery, and retrospective
Coordinate with external agencies and freelancers – brief clearly and keep quality high
Be the design voice in cross‑functional projects
Proactively bring in new ideas, tools, and ways of working

Job Requirements

What You Bring

3+ years experience in digital and offline design (agency or in‑house); B2B is a plus
Strong portfolio with digital campaigns, branding, and performance‑focused work
Mastery of Adobe Creative Suite and Figma
Hands‑on experience using AI tools in your design process – not at checkbox level
Solid understanding of performance design, conversion, and UX basics

Nice to Have

Motion design (After Effects or similar)
Experience working across markets or languages

Mindset

Digital‑first and curious about new technologies
You see AI as a multiplier, not a shortcut for thinking
Hands‑on, fast, and pragmatic
Self‑organised and reliable
Comfortable owning projects, not just executing tasks
Clear communicator – you don’t disappear when things get complex
Curious, structured, and a bit impatient with mediocrity
Very good German and English skills, both verbally and in writing

Why BauWatch

High‑growth environment with real ownership – no committee design
International team across 11 European markets; English‑first and genuinely diverse
Fast decisions, open culture, no corporate layers
Strong focus on AI and innovation in design – we invest in what’s next
Flexible hybrid setup