Senior Designer Sportstyle Apparel at PUMA

Position Overview

Senior Designer – Sportstyle Apparel at PUMA, Herzogenaurach, BY, DE. Full time onsite position.

Responsibilities

• Shape the seasonal CORE Womenswear design plan and translate trend direction into a contemporary, desirable collection that supports business targets and category objectives, evolving the range through trend‑right newness.
• Elevate the collection through material, construction, and detail – building functionality into fabric choice, engineering and finishing to lift product quality and perceived value across a volume range.
• Execute design within the established franchise and range set‑up, helping ensure the Womenswear line carries one consistent Brand message.
• Deliver design content of high quality and integrity that reinforces PUMA's brand position and generates consumer demand, working with a vertical, consumer‑first mindset.
• Gather, interpret and apply market and trend intelligence, staying close to women's directions, materials, and cultural shifts.
• Integrate product and technical developments into design with autonomy, meeting functionality requirements through material and construction.
• Travel to factories to finalize prototypes.
• Deliver all projects in line with the PUMA development calendar and keep design information accurate and up to date in the data systems.

Qualifications

• Bachelor's degree in Design or a relevant field of study.
• 6–8 years designing apparel for one or more leading sports & lifestyle brands, ideally including womenswear and/or high‑volume core ranges.
• Proven ability to evolve a collection through trend‑right newness and keep it commercially desirable.
• Strong material and construction expertise able to elevate product and engineer functionality into fabric, build and detail.
• Good understanding of franchise and range architecture, with the ability to execute within it.
• Strategic and creative thinking, with a strong execution focus, initiative and passion for product.
• Professional working experience with Illustrator, InDesign, Photoshop, etc.
• Excellent technical background relating to fabrics and product development.
• Vertical mindset with the consumer at the centre.
• Attention to detail and extraordinary time‑management skills.
• Strong communication, presentation and storytelling skills.
• Fluent in English.

Equal Opportunities

PUMA provides equal opportunities for all job applicants, regardless of race, color, religion, national origin, sex, gender identity or expression, sexual orientation, age, or disability. Equality for all is one of the core principles at PUMA and we do not tolerate any form of harassment or discrimination. At PUMA, every application is reviewed by real people who are committed to fairness, transparency, and equal opportunity – no matter your background, identity, or experience. To ensure our process stays true to these values, no automated systems or AI tools are used to make hiring decisions. Every decision is made by real people – with real judgment and accountability. We may use functions supported by Artificial Intelligence (AI) to carry out isolated organizational steps, such as scheduling interviews. These functions have no influence on decisions in the application process.