Senior Digital Media Manager (m/w/d)

Social Digital Media Manager

To start as soon as possible in Darmstadt, Germany.

What You Can Expect

• Work smart – Up to 50% home working, trust‑based working hours and flexible working arrangements
• Team – A positive working atmosphere and culture shaped by diversity, collaboration and enjoyment
• International environment – Working in an international corporate setting with flat hierarchies and exciting projects
• Workplace – A modern working environment
• Parking & transport links – Free on‑site parking, a central location and excellent public transport connections

Responsibilities

As Senior Digital Media Manager you work closely with Brand and agency teams to ensure that COTY’s Digital Media efforts are fully optimized by analyzing performance and presenting strategic insights and recommendations for improvement. Being a key stakeholder, you actively contribute to the devising of COTY’s digital strategy, steer industry best practice and digital‑first disciplines exploring the utilization of market‑leading, multi‑channel communication developments and technologies.

You will own the digital campaign execution and oversee inflight optimizations. By identifying which digital channels and assets are not delivering against the KPIs, maximizing ROI is your key responsibility.

Pre-activation

• Define the strategic and technical campaign framework by aligning communication objectives with full‑funnel KPIs, audience architecture, and data‑driven targeting.
• Translate brand and communication objectives into granular media KPIs and audience strategies, leveraging 1st, 2nd, and 3rd party data (CRM, web analytics, data clean rooms).
• Design POE‑based consumer journeys and activation plans, ensuring robust tagging, tracking (e.g., floodlight, pixels), and readiness of AdTech/MarTech stack (programmatic, DMP/CDP, DCO).

During activation

• Execute and optimize campaigns through continuous in‑flight performance management across channels, audiences, and creatives.
• Monitor and optimize campaign delivery across key levers (creative, frequency, placements, audience cohorts) using real‑time dashboards and platform signals (e.g., GMP, DV360, Meta, Google Ads).
• Apply advanced optimization techniques including bid strategies, A/B and multivariate testing, attribution inputs, and brand safety/compliance tools, ensuring efficient budget allocation and KPI delivery.

Post-activation

• Drive performance evaluation and learning agendas through advanced analytics and insight generation.
• Conduct deep‑drive performance analysis (incrementality, attribution, cohort analysis) to identify key drivers of campaign effectiveness and media efficiency.
• Translate insights into actionable recommendations, informing future media planning, test‑and‑learn agendas, and continuous optimization of audience, channel, and creative strategies.

Qualifications & Competencies

• Bachelor’s or Master’s degree in Marketing, Media, Digital Communication, or a related field, with 6+ years of experience in digital media (agency, digital, or FMCG environment).
• Proven track record of driving campaign performance through strong analytical capabilities, KPI frameworks, and data‑driven decision‑making.
• Hands‑on experience with key digital media platforms and AdTech/MarTech ecosystems (e.g., Google Marketing Platform, Google Ads, Analytics, verification and measurement tools).
• Deep expertise in programmatic buying, audience segmentation, A/B testing, DCO, and attribution models across the full marketing funnel.
• Solid understanding of integrated media ecosystems, including Retail Media, Social Media, and Content Marketing.
• Results‑driven and highly organized self‑starter with strong communication skills, attention to detail, and the ability to operate effectively in fast‑paced, ambiguous environments.
• Very good German and English skills, written and spoken.

Equal Opportunity Statement

At Coty, we value diversity. We are committed to providing equal employment opportunities regardless of skin colour, background, religion, gender, nationality, sexual orientation, age, citizenship, marital status or disability.