Senior Director E-Commerce EMEA (m/f/d)

BIRKENSTOCK is a global brand which embraces all consumers regardless of geography, gender, age and income. The company is deeply footed on a family tradition of shoemaking that can be traced back to 1774. With around 7100 employees worldwide, BIRKENSTOCK is the largest employer in the German footwear industry. To ensure our quality standards, we produce over 95% of our products in Germany and source more than 90% of our materials and components from Europe. The BIRKENSTOCK Group is headquartered in Linz am Rhein and maintains several locations in Germany, as well as sales offices in Europe, North America, the Middle East and Asia.

Your Responsibilities

• Own the revenue, profitability and growth of BIRKENSTOCK's owned digital business (DTC) across 27 EMEA markets, and lead the transformation required to make it best-in-class.
• Own the DTC P&L and deliver the growth number: full accountability for net sales, gross margin and EBITDA across 27 EMEA markets; set, commit to and consistently exceed ambitious revenue and profit targets.
• Drive relentless commercial growth through a sales-first mindset: own weekly and seasonal trading performance - traffic, conversion, AOV, full-price sell-through and retention - leading trade, forecast and seasonal planning meetings, and converting user data, consumer insight and competitive intelligence into fast, revenue-generating action.
• Lead the EMEA digital transformation: step-change the digital business from its current maturity to best-in-class - commercial capability, personalization and AI-enabled experience, service model, operating model and ways of working - driving every transformation initiative through to measurable P&L impact.
• Co‑own the technology, digital product and data agenda with Global: define EMEA platform, product and data requirements and priorities within the global roadmap, shape build / buy / partner decisions, and hold the bar on platform health, scalability and speed to market across 27 markets.
• Lead, develop and raise the bar of a cross‑functional team of ~25 - Digital Marketing, Digital Experience, Digital Product: build a high-performance, commercially accountable culture and a pipeline of top‑tier digital talent.
• Act as the executive voice for Digital across EMEA and the global leadership team: translate e‑commerce opportunities into compelling, quantified business cases and secure the investment required to fund growth.
• Stay at the forefront of emerging EMEA and global DTC digital trends (consumer, market, technology, AI) and convert them into tested, revenue-generating opportunities ahead of the competition.
• Benchmark competitor and pure‑play performance across EMEA and translate the gaps into commercial action.
• Own senior relationships with strategic platform, technology and agency partners to secure commercial and technical advantage for BIRKENSTOCK.

YOUR PROFILE

• 12+ years' professional experience in digital / DTC E‑Commerce, including senior leadership in a scaled international consumer brand, digital pure‑play, e‑commerce platform or e‑teller; premium footwear, fashion or lifestyle background is a strong plus
• Proven track record of delivering market‑beating revenue and profit growth across multi‑market e‑commerce P&L
• Demonstrated experience leading digital transformation at scale, including new platforms, capabilities, and operating models, with clear commercial impact
• Deep expertise in performance and owned digital marketing, including CAC / LTV, MMM and test‑and‑learn
• Strong technology fluency across e‑commerce platforms, digital product, data architecture, martech and applied AI; able to work effectively with engineering and product teams
• Extensive experience building, leading and developing high‑performing teams, including leaders of leaders, in a complex international matrix
• Strong commercial and entrepreneurial mindset, with exceptional P&L management and financial acumen; energized by setting and beating ambitious revenue and profit targets
• Strategic and action‑oriented leader with a track record of driving change, making decisions at pace and delivering both short‑ and long‑term business impact
• Excellent stakeholder engagement and executive presence, with the credibility to lead, challenge and influence across a global matrix
• Exceptional analytical skills, with the ability to translate data and insights into decisive commercial action

We Offer

BIRKENSTOCK offers you all the advantages of a successful, fast growing, global company: dynamic work environment, considerable design freedom, authentic and open corporate culture and excellent development opportunities.

Sounds exciting? It is.