Senior Director of User Acquisition and Growth

Responsibilities

• Holistic Growth Strategy: Define the end-to-end user acquisition growth strategy across paid and organic—ensuring they compound together rather than operate in silos.
• Unit Economics (LTV:CAC): Own accountability for marketing investment efficiency. Drive forecasting and resource allocation based on LTV, CAC, and viral coefficient performance, with a clear plan for how organic and PLG channels reduce blended CAC over time.
• Lead, mentor, and align direct reports executing across paid, organic, and growth channels under a unified acquisition strategy.
• Cross‑Functional Growth Pod Integration: Partner directly with Product and Engineering to prioritize features that drive product‑led acquisition—growth surfaces, onboarding hooks, network effects, and shareable moments.
• Community & Social Proof: Leverage Huckleberry’s 5M+ family community as a growth asset—through UGC loops, social sharing prompts, and peer recommendation mechanics.
• Product‑Marketing Bridge: Serve as the strategic marketing leader within the Growth Pod. Translate acquisition insights—including PLG signals like referral rates and viral lift—into prioritized product roadmap inputs.
• Data & Attribution: Partner with Business Analytics to build attribution that captures paid, organic, and viral acquisition in a unified view.
• Experimentation: Champion rapid, statistically sound A/B testing across acquisition channels and product surfaces.
• Channel Strategy & Execution Oversight: Oversee strategy and budget optimization for paid channels (SEM, Paid Social, Programmatic). Direct content strategy to maximize SEO‑driven growth, generating high‑intent users through owned channels.

Requirements

• 10+ years of progressive growth experience in consumer subscription, with 4+ years in senior leadership managing Director‑level reports.
• Proven mastery across both paid (SEM, Paid Social, Programmatic) and organic (SEO, Content, ASO) acquisition—track record of growing both and balancing them.
• Proven growth track record: Demonstrated ability to take a channel, brand, or company from small to big with real before/after numbers.
• Analytical depth: Expert proficiency in data, analytics, and BI tools. Strong command of attribution modeling, unit economics, and viral loop modeling.
• Startup DNA: Proven ability to thrive in a Series B/C environment; resourceful, execution‑oriented, and obsessively focused on LTV:CAC.
• Cross‑functional acumen: Demonstrated success influencing product and engineering roadmaps as a core member of a Growth Pod or cross‑functional team.

Core Competencies

Demonstrates expertise in defining and executing holistic user acquisition strategies across paid and organic channels, with a strong focus on data‑driven decision‑making and cross‑functional collaboration. Proven ability to lead teams, optimize marketing investments, and drive growth in consumer subscription environments.