Senior Director, Rare Epilepsy HCP & Payer Marketing

Responsibilities

• Lead the development and execution of US Rare Epilepsy HCP marketing strategy in partnership with key cross‑functional leaders
• Responsible for Onfi™, Sabril™, and bexicaserin (pipeline product)
• Drive launch readiness, market shaping, disease‑state education, and customer engagement initiatives across the Rare Epilepsy portfolio
• Ensure alignment of HCP brand positioning, customer segmentation, messaging, and business objectives across the organization
• Partner with Market Access to create and refine payer strategy and approaches
• Develop HCP and payer‑focused strategies informed by the patient, caregiver, and provider journey
• Lead HCP educational initiatives that support disease awareness, diagnosis, and appropriate treatment adoption
• Oversee integrated go‑to‑market planning, omnichannel engagement, and field readiness initiatives
• Leverage market insights, analytics, competitive intelligence, and field feedback to optimize strategy and execution
• Partner with global colleagues to align marketing activities as appropriate
• Partner closely with Medical Affairs, Market Access, Sales, Patient Advocacy, and Analytics to support successful commercialization and long‑term growth
• Build relationships with key opinion leaders (KOLs), centers of excellence, advocacy organizations, payers, and specialty providers

Requirements

• 10+ years of biopharmaceutical commercial experience
• 8+ years of brand marketing experience including HCP marketing, payer marketing, omnichannel strategy, digital marketing, and commercialization planning
• Previous people leadership/management experience
• Proven expertise in strategic HCP marketing, customer engagement, launch planning, disease‑state education, payer marketing, and commercialization strategy
• Experience collaborating with Market Access and payer‑related initiatives
• Strong analytical and data interpretation skills, with the ability to translate insights into actionable recommendations
• Enterprise mindset focused on delivering measurable and sustainable business outcomes
• Strong communication, relationship management, and cross‑functional leadership skills
• Demonstrated ability to influence across the organization and drive business growth
• Strong project management, strategic planning, and execution capabilities
• Strong executive presence and presentation skills