Senior Expert Marketing Planning & Performance (m/f/d)

In this senior, individual-contributor role, you will own the end-to-end marketing planning and performance cycle across markets within Redcare’s Marketing Analytics & Technologies team. You’ll establish a unified planning framework while keeping market flexibility, turning data into actionable recommendations. You’ll partner with country teams, channels, and Controlling to align budgets and targets, leveraging CDM, CLV and attribution insights. This is a strategic role shaping planning processes and cross-market governance to enable faster, data-driven decisions.

• Welcome days
• Urban Sports Club M membership
• Flexible working
• Personal development opportunities
• Employee discount at online shop and nu3

• Build and own the marketing planning process including calendar, templates, governance, and decision rules for annual planning, in-year forecasting, and budget reviews
• Create one integrated marketing plan by consolidating country and channel plans and aligning priorities and financial targets with Controlling and stakeholders
• Turn performance into decisions by developing budget and marketing-mix recommendations based on CDM, CLV, contribution targets and channel metrics; track plan vs. actuals and adjust throughout the year
• Lead cross-functional planning reviews with Country Management, channel teams and other stakeholders; structure trade-offs and use MMM, incrementality and attribution insights to support investment decisions
• Shape the future planning setup by defining tool and data requirements with Analytics and Technology; reduce manual effort and simplify planning across Redcare

• At least five years in marketing planning, marketing controlling, e-commerce or FP&A in a multi-channel, performance-driven environment
• Strong track record of owning planning and forecasting processes and translating variances into concrete actions
• Solid knowledge of marketing channels and performance metrics (CAC, ROAS, contribution margin) and ability to connect commercial, financial and customer-value perspectives
• Experience coordinating complex processes across countries or functions and influencing senior stakeholders
• Fluent English; German is a strong plus; familiarity with BI, SQL or planning tools such as Anaplan or Planful is an advantage

• Stakeholder leadership
• Pragmatic and structured approach
• Ability to turn ambiguity into workable solutions
• BI
• SQL
• Anaplan