Senior Field Marketing and Events Manager

Requirements

• 6+ years of experience in field marketing, events marketing, demand generation, partnership marketing, or B2B go-to-market roles
• Experience marketing transportation, travel, mobility, workplace, benefits/HR, sustainability, logistics, or other solutions sold into complex organizations
• A track record of turning events and in-person programs into measurable business outcomes—not just attendance or brand impressions
• Strong understanding of how benefits, transportation, workplace, facilities, HR, and sustainability leaders evaluate and buy services
• Familiarity with the issues that matter most to employer buyers, such as commute friction, employee experience, return‑to‑office needs, campus mobility, sustainability goals, rollout/adoption, and budget justification
• You’re a builder:
• Comfortable creating structure where little exists
• Energized by ambiguity
• Happy to wear multiple hats across strategy, execution, and operations
• You are highly organized and operationally sharp. You like being the advance team, thinking around corners, and making sure details don’t slip
• You’re equally comfortable developing the strategy, writing the brief, booking the vendor, managing the run‑of‑show, and reviewing the pipeline report afterward
• Strong cross‑functional instincts and the judgment to work effectively with senior leaders, sales partners, customers, and external event stakeholders
• Excellent communication skills across formats: in person, email, decks, speaker prep, and executive‑facing materials
• Passion for micromobility, sustainability, and helping organizations solve real transportation problems
• Fluent in English; additional European languages are a plus
• Comfortable traveling regularly and working across time zones
• Bachelor’s degree or equivalent practical experience

What the job involves

• We’re looking for an entrepreneurial Senior Field Marketing and Events Manager to build and run the event‑led demand engine for Lime for Business
• This is a hands‑on individual contributor role reporting to the VP & GM of Lime for Business
• You won’t inherit a mature playbook—you’ll help build it
• You’ll turn events, speaking opportunities, launches, employer activations, and customer programs into qualified pipeline, market buzz, and customer momentum
• This role sits at the intersection of marketing, sales, customer success, partnerships, and operations
• It’s ideal for someone who loves being in the field, enjoys travel, thrives on detail, and takes pride in making every event and activation run like clockwork
• This is not a brand‑only role. It is a pipeline and growth role
• Build and own the field marketing strategy for Lime for Business across priority markets, with a clear focus on awareness, meetings, qualified leads, pipeline creation, and customer expansion
• Plan and execute high‑impact in‑person and hybrid programs, including trade shows, hosted events, roundtables, speaking opportunities, launches, customer showcases, and employer partner activations
• Create a repeatable event‑led lead generation motion that connects pre‑event targeting, on‑site engagement, and post‑event follow‑up to measurable pipeline outcomes
• Partner closely with Sales to identify target accounts, priority verticals, and “right to win” moments where events and field programs can unlock new opportunities
• Build programs that resonate with the multi‑stakeholder buying group, including:
• Total Rewards / Benefits leaders
• The People Team / People Ops
• Workplace, commute, and transportation leaders
• Facilities and corporate campus operators
• Sustainability / ESG stakeholders
• Procurement, Finance, and Legal
• Develop messaging, event concepts, customer stories, and talking points by persona and use case, including commute programs, business travel, campus mobility, sustainability, and employee engagement
• Own the speaking and thought leadership pipeline: source opportunities, manage submissions, support speaker prep, and turn appearances into qualified leads and follow‑up conversations
• Build and scale employer‑facing activation programs, including workplace events, onboarding fairs, mobility weeks, sustainability programming, launch moments, and “first ride academy” experiences that help employees discover and adopt Lime
• Partner with customer and employer stakeholders to co‑create special events that drive engagement, visibility, and measurable program adoption
• Serve as the advance team for in‑market activations—owning logistics, vendors, run‑of‑show, shipping, staffing, executive briefing documents, contingency planning, and on‑site execution
• Partner cross‑functionally with Sales, Customer Success, Product, Operations, Partnerships, and Brand/Comms to ensure strong market presence, smooth execution, and a tight feedback loop into go‑to‑market decisions
• Build repeatable playbooks for launches, hosted events, employer activations, speaking engagements, customer events, and field kits
• Define success metrics and maintain operational rigor across event sourcing, lead capture, attribution, conversion, pipeline influence, and ROI
• Maintain strong CRM and campaign hygiene so that lead handoff, follow‑up, and reporting are timely, accurate, and actionable
• Bring market intelligence back into the business—what prospects care about, what customers respond to, what competitors are saying, and where Lime should show up next