Senior Field Marketing Manager (German- Speaking)

In this role you drive regional pipeline and bookings in the DACH markets by partnering with Sales, engaging target accounts, and executing data-driven field programs. You will design ABM motions, oversee late-funnel activity, and coordinate with central Demand Generation to accelerate opportunities. Your work blends hands-on execution with strategic stakeholder engagement to convert pipeline into revenue. This is a hybrid, Munich-based role focused on measurable impact within a fast-moving GRC SaaS environment. You’ll join a collaborative team shaping regional marketing for Diligent’s growth and market leadership.

• flexible work environment
• global days of service
• comprehensive health benefits
• meeting-free days
• generous time off policy
• wellness programs

• Own regional opportunity progression and bookings targets with DACH Sales leadership
• Design and run ABX programs for top target accounts across outreach, content, and events
• Create and push programs to re-engage stalled deals and advance late-funnel stages
• Collaborate with Sales and SDR/BDR on account-level plays to convert qualified pipeline
• Plan and execute a DACH field calendar with late-funnel emphasis (roundtables, dinners, briefings)
• Manage end-to-end events and ensure each activity has a defined pipeline or deal objective
• Partner with Sales leaders for GTM alignment; localize plays for the DACH market
• Own the DACH field marketing budget and track ROI and pipeline impact
• Use Salesforce and tools like 6sense/intent, Outreach, Gong to monitor engagement and momentum
• Support SDR/BDR sequencing and ensure clean campaign setup with accurate reporting

• 5–7 years of B2B marketing, with at least 3 years in field/ABM/regional marketing
• Experience covering the DACH region (Germany, Austria, Switzerland) in field marketing
• Proven track record in running programs that accelerate opportunities and drive bookings
• Strong partnership with Sales leadership on targets, territory plans, and account strategy
• Solid understanding of B2B SaaS sales cycles and multi-stakeholder buying journeys
• Experience using Salesforce

• collaborative
• stakeholder management
• data-driven decision making
• Salesforce
• 6sense/intent
• Outreach