(Senior) Field Marketing Manager (m/f/d)

Stellenbeschreibung:

You take full ownership of developing, executing, and optimizing all lead generation initiatives end-to-end.
You design multi-touch campaigns for defined target accounts and manage their successful execution and further development.
By setting up thoughtful lead nurturing flows, you continuously improve conversion rates throughout the entire customer journey.
You plan, organize, and execute a variety of formats such as trade shows, roadshows, partner events, executive dinners, and digital events.
Working closely with the sales team, you segment target audiences, prioritize accounts, and ensure smooth lead qualification from MQL to SQL.
You analyze the performance of your campaigns using data-driven insights and monitor KPIs such as ROI, cost per lead, MQL/SQL conversion rate, and pipeline contribution.
You manage the entire marketing funnel, including forecasting, goal setting, and quarterly planning.
You create impactful activations such as mailings, social snippets, short videos, or microsites that resonate with your audience.
You oversee the budget for all demand generation activities and allocate resources strategically and efficiently.

You bring 4+ years of experience in B2B demand generation, performance marketing, or field marketing, ideally in SaaS/tech, e‑commerce, or retail environments.
You have a proven track record of generating and scaling qualified leads with measurable impact on pipeline and revenue.
You possess deep expertise in marketing automation, such as HubSpot, and know how to leverage it for efficient campaign setup and optimization.
A strong creative sense for storytelling, visual content, and video/photo production shapes your approach to marketing initiatives.
You have hands-on experience with account-based marketing (ABM) and understand how to tailor messaging to specific personas and target accounts.
You possess excellent German and English skills, both written and spoken.

Everything your (nerd) heart desires.
Whether it's hackathons, tech talks, meet-ups, or individual training relevant to your role with us: Together, we will explore which formats and events are most exciting for you!
A colorful team: celebrate with us at #nerdherd!
When we succeed, we succeed together. And that\'s what we celebrate! Whether it\'s carnival, a new customer deal or ourselves - fun and partying don\'t come too short.
Onboarding that won't let you down!
Your mentor will accompany you during the first weeks and our video boot camps will leave no questions unanswered. Are you ready?
Flexibility is the key. For both of us!
We care about you. That's why we offer you over 30 days of vacation, trust-based working hours and flexible working.
Treat yourself - even without a canteen.
Free drinks, muesli bar and fruit keep your engine running! On top we also subsidize your lunch package. Psst: There's often cake, too!
Mobility is key!
We subsidize your Germany ticket and offer you free parking for your car and bike right in front of the door. Job bike leasing is also on offer!
Tools and software? You have a say!
We provide you with a laptop and smartphone. In addition, you will receive a budget at your disposal, which you can use to equip yourself according to your wishes.
What is your personal priority?
We give everything for your personal well-being! We subsidize your Urban Sports membership, your health benefits or even your retirement or daycare fees. You decide!