Senior Growth Manager – Loyalty, Subscription

Responsibilities

• Lead and innovate the Loyalty Department at Trafilea, driving substantial growth in our subscription models
• Develop strategies that enhance customer retention and maximize subscription revenue
• Collaborate effectively with cross-functional teams to create compelling, value-driven subscription offerings
• Champion a culture of data-driven experimentation within the Loyalty team
• Foster a dynamic team environment that thrives on innovation
• Define strategic roadmaps that integrate marketing, product, and customer experience
• Drive cross-functional collaboration with marketing, finance, product, and customer service
• Develop and refine subscription products, ensuring usability and customer value
• Leverage customer data and insights to innovate and validate new features
• Own KPIs and analytics, implementing robust metrics and reporting on subscription health
• Champion exceptional customer experiences and build a high-performance team
• Manage key initiatives, OKRs, budgets, and timelines while fostering innovation

Requirements

• Proven expertise in loyalty and subscription management with 6+ years in Product roles (ideally in e-commerce)
• Customer retention strategist with experience designing and executing initiatives that reduce churn, increase engagement, and maximize customer lifetime value
• Data-driven decision maker, highly skilled in analytics and interpretation, translating customer insights into actionable strategies and measurable results
• Strong background in CRO, including A/B testing, user segmentation, and targeted campaigns to improve conversion and engagement metrics
• Agile leader with experience guiding cross-functional teams, managing complex projects, and ensuring responsiveness in dynamic environments
• Proficient in tools and technologies relevant to subscriptions and loyalty programs (CRM, marketing automation, customer data platforms)
• Inspirational leader and team builder, fostering collaboration, mentoring talent, and driving continuous improvement across teams

ATS Optimization Keywords

Hard Skills

• loyalty management
• subscription management
• customer retention strategies
• data analysis
• A/B testing
• user segmentation
• conversion rate optimization (CRO)
• analytics interpretation
• customer lifetime value maximization
• project management

Soft Skills

• leadership
• team building
• cross-functional collaboration
• innovation
• mentoring
• communication
• strategic thinking
• problem-solving
• adaptability
• customer experience advocacy

Industry Keywords

• e-commerce
• subscription models
• customer engagement
• churn reduction
• value-driven offerings
• KPI management
• dynamic environments
• customer insights
• subscription health
• cross-functional teams

Tools & Technologies

• CRM
• marketing automation
• customer data platforms
• analytics tools
• subscription software
• data visualization tools
• project management software
• OKR tracking tools
• email marketing platforms
• customer feedback systems