Senior Growth Marketing Manager – Business & Government

Job Responsibilities

• Own the integrated campaign calendar for new logo acquisition in the Business & Government segment, with pipeline targets defined for every program.
• Translate GTM positioning and competitive differentiation from the GTM Marketing team into compelling, audience‑specific campaign narratives and assets.
• Execute multi‑channel campaigns spanning paid media, email, content syndication, webinars, and field event integration.
• Design and run ABM programs for target accounts across the Business & Government universe — account‑based thinking is core to this role, not optional.
• Support Blackboard’s visibility in AI‑generated research environments (GEO), coordinating with the VP GTM on which prompts and themes buyers are searching.
• Partner with Marketing channel teams to ensure programs compound ROI rather than run in isolation.
• Build AI‑native workflows for always‑running campaign analysis, audience personalization, and performance optimization — and share what you’re building with the broader team.
• Own Blackboard’s presence at third‑party conferences in Business & Government, including DevLearn, ATD, and other sector events.
• Manage regional field activation programs tied to pipeline goals in specific accounts or geographies.
• Build and own post‑event attribution models: every event investment is measured against pipeline sourced, pipeline influenced, and closed won contribution.
• Own a direct pipeline contribution target — not just activity metrics. You hold a number, review it weekly, and course‑correct when programs underperform.
• Work with Marketing Intelligence to define campaign‑level pipeline targets and track performance against them.

Requirements

• 8–10 years of B2B demand generation or growth marketing experience, ideally in EdTech, SaaS, or a similarly complex enterprise environment.
• Proven track record building and executing integrated campaigns that generate pipeline — not just leads — with a measurable contribution number you own.
• Real ABM experience: you have run account‑based programs, not just heard of them. You know how to design plays at the account level and measure their impact.
• Field and event marketing ownership: you have managed conference presence, regional programs, and event budgets end‑to‑end, including post‑event attribution.
• AI‑native operator: you have built workflows and automations with AI as a core part of how you work, not as a side project. You can show examples of what you’ve built and how it performed.
• Data‑driven mindset: you review your own numbers, spot what’s working, and make adjustments without being asked.
• Strong working knowledge of HubSpot or Marketo and Salesforce; you understand how leads flow, how campaigns are tracked, and how attribution works.
• Experience with intent data platforms — 6sense, Demandbase, or similar — and the ability to act on those signals in campaign targeting.
• Experience managing agency relationships for paid media (search, display, programmatic) and coordinating creative production.
• Ability to operate independently in a fast‑moving org — you manage your own calendar, brief your own collaborators, and own your outcomes.
• Strong written communication: you translate complex positioning into campaign copy, clear creative briefs, and executive‑ready performance summaries.
• Cross‑functional influence: you work well with Sales and can push back when you need to, without burning relationships.
• Fluency in written and spoken English.

Core Competencies

Demonstrates expertise in B2B demand generation and growth marketing, with a strong focus on integrated campaign execution and account‑based marketing strategies. Proficient in leveraging AI‑native workflows for campaign analysis and performance optimization while managing event marketing and attribution models.