Senior Influencer Marketing Manager

Stellenbeschreibung:

Own the planning, execution, and continuous development of influencer marketing activities
Identify relevant creators on platforms such as Instagram and YouTube
Independently negotiate partnerships and develop long-term creator relationships
Analyze campaigns using relevant KPIs and scale successful formats, creators, and target audiences
Develop campaign concepts and briefs
Create authentic, high-performing content with creators
Monitor the creator and social media market and test new platforms, formats, and niches
Plan budgets and evaluate investments based on expected and actual performance
Collaborate closely with Performance Marketing, Brand, Creative, and other teams
Contribute to FORMEL SKIN’s growth and its mission to make dermatological care more accessible

Requirements

Several years of relevant professional experience in influencer, creator, or content marketing
Proven ability to independently own campaigns and/or creator portfolios
Ability to develop a strategy and take ownership of operational execution
Strong command of KPIs and understanding of reach, conversion, CAC/CPA, ROI, and long-term brand value
Commercial mindset and strong negotiation skills
Experience with Instagram and YouTube, along with an understanding of creators, messaging, and content formats
Structured, data-driven approach to work
Fluent German
Confident English communication skills in an international working environment
Willingness to take ownership and test new approaches
Nice to have: Experience in performance-oriented influencer marketing, using TikTok as an acquisition channel, and working in a D2C, health, beauty, or fast-growing digital company

Core Competencies

Demonstrates expertise in influencer marketing, including campaign ownership, strategy development, and performance analysis. Proficient in negotiating partnerships and creating high-performing content while leveraging data-driven insights to optimize marketing efforts.